In a significant move to bolster its artificial intelligence hardware portfolio, tech giant Meta has officially acquired the startup Limitless. This company is known for creating a distinctive, clip-on pendant wearable that records audio and uses AI to generate summaries of conversations.
Details of the Meta and Limitless Deal
Limitless CEO Dan Siroker confirmed the acquisition on December 8, 2025, through a corporate blog post. While the financial terms of the deal remain undisclosed, Siroker expressed alignment with Meta's vision. He stated that a key part of Meta's goal is to bring "personal superintelligence to everyone" through incredible AI-enabled wearables, and his team will join Meta to help realize this shared ambition.
The acquisition highlights Meta's strategic doubling down on AI-powered hardware devices. Under the leadership of CEO Mark Zuckerberg, the company has been actively working to create a family of hardware products intended to eventually replace smartphones. The Limitless pendant, introduced in 2024 at an introductory price of $99, is a five-year-old startup's flagship product designed to make meetings and interactions more productive by recording and summarizing them.
Meta's Expanding AI Hardware Ecosystem
This purchase is not Meta's first foray into AI wearables. The company has found unexpected consumer success with its Ray-Ban smart glasses. These glasses feature a voice-based AI assistant, built-in speakers, and an integrated camera. Their positive market reception has given Meta the confidence to deepen its investments in the competitive hardware sector.
The move comes even as Meta's ambitious Metaverse initiatives have struggled to gain similar traction. To strengthen its hardware design capabilities, Meta recently hired prominent designers, including Alan Dye from Apple. These experts are likely tasked with shaping the next generation of Meta's AI hardware and the software that powers it.
The Competitive Landscape of AI Wearables
Limitless is entering a market where several players already offer similar AI-powered recording devices. Companies like Friend, Plaud, and Bee have comparable products available. Notably, Amazon acquired Bee earlier in 2025, indicating a broader industry trend where major tech corporations are snapping up innovative wearable AI startups to secure their position in this emerging field.
Meta's acquisition of Limitless clearly signals that the battle for the next dominant personal computing device is intensifying, with AI wearables at the forefront. The integration of Limitless's conversation-capturing technology could lead to new, powerful features in future Meta products, pushing the boundaries of how we interact with and leverage artificial intelligence in our daily lives.
