Samsung Launches Big Bespoke AI Fest with Republic Day Discounts
Samsung has rolled out its Big Bespoke AI Fest in India. This special sale window celebrates Republic Day while also including offers for Pongal and Makar Sankranti. The promotional event runs from January 8 to January 31, 2026.
Major Discounts and Cashback Offers Available
Samsung is offering substantial savings during this festival period. Buyers can get up to 50% off on select digital appliances. The company also provides cashback of up to ₹20,000 on eligible models. These headline numbers will vary depending on the specific model, variant, stock availability, and purchase location.
The sale covers big ticket categories within Samsung's Bespoke range. This includes refrigerators, washing machines, air conditioners, and microwaves. This is not a product launch event. Instead, Samsung aims to encourage upgrades during this fixed shopping window through a combination of discounts, cashback, and warranty benefits.
Category-Specific Cashback Details
Samsung has broken down cashback offers by appliance category:
- Frost Free Double Door and Side by Side refrigerators: Up to ₹20,000 cashback
- Frost free refrigerators: Up to ₹6,000 cashback
- Front load washing machines and washer dryers: Up to ₹10,000 cashback
- Air conditioners: Up to ₹4,000 cashback
Consumers should match these numbers to their exact desired models. The highest cashback amounts are rarely available on every variant.
Finance Benefits and EMI Offers
The company is pushing finance benefits to make upgrades more affordable. One highlight is the "1 EMI Off" offer on T Combo and select top load washing machines. This benefit applies specifically to certain SKUs rather than across entire categories.
If you already plan to use EMI financing, this offer is worth checking. However, do not assume it applies to all appliances in the sale.
Warranty Benefits and Additional Perks
Warranty benefits form another important part of Samsung's pitch. The company offers a 10-year warranty on the Ceramic Enamel Cavity of its microwaves. Air conditioners come with a 5-year comprehensive warranty.
These extended warranties can provide reassurance for high-value appliance purchases. Still, consumers should carefully read what each warranty covers and excludes.
Samsung adds a small extra for kitchen buyers. Select microwave models include a complimentary Borosil Kit. This accessory bundle serves as a nice add-on for those planning to purchase accessories anyway.
Where to Find These Offers
The Big Bespoke AI Fest offers will be available across multiple channels:
- Samsung.com official website
- Leading e-commerce platforms
- Select retail outlets across India
Before making any purchase, double-check offer eligibility for your exact model and variant. Carefully read all warranty terms as well. Sale headlines often look similar year after year, but real savings always lie in the details.
This sale presents a good opportunity for consumers with appliances due for replacement. The combination of discounts, cashback, and financing options might finally make that upgrade decision easier.
