Samsung has announced a significant expansion of its popular Care+ protection program to include home appliances across India. The company revealed that extended warranty plans are now available for refrigerators, washing machines, air conditioners, microwave ovens, and smart televisions, marking a strategic move beyond smartphone coverage.
What Samsung Care+ Offers for Appliances
The extended warranty program brings comprehensive protection that goes beyond traditional coverage. While the core offering includes standard repair and breakdown coverage, Samsung has added several innovative features that address modern appliance needs. The program now includes support for software updates and display malfunctions that aren't caused by physical impact.
This software and display coverage represents a crucial advancement for connected homes, where modern televisions and premium refrigerators with displays rely as much on software as they do on mechanical components. When software updates cause issues or display panels malfunction without physical damage, most basic warranty programs don't provide assistance - Samsung claims their Care+ program will address these concerns within the plan terms.
Pricing Structure and Service Network
The pricing for Samsung Care+ starts at an accessible ₹2 per day, which translates to approximately ₹730 annually. The final cost will vary depending on the specific appliance type and the duration of coverage selected. Consumers can choose protection plans spanning from one to four years, providing flexibility based on their needs and budget.
Samsung is leveraging its extensive service infrastructure to support this expansion. The company cites more than 13,000 certified engineers and over 2,500 authorized service centers across India. The service ecosystem includes genuine Samsung parts, multilingual support in nine Indian languages, app-based request tracking, and scheduled maintenance reminders.
Availability and Strategic Importance
Ghufran Alam, Vice President for Digital Appliances at Samsung India, positioned this expansion as part of the company's broader initiative to enhance the ownership experience. The Care+ program originally launched in 2019 for Galaxy smartphones in select markets and has evolved into Samsung's comprehensive device protection umbrella.
Consumers can purchase Care+ protection through multiple channels: Samsung's official website, the Samsung Shop app, and authorized retail outlets nationwide. The program can be added either at the time of purchase or within the eligible window that applies to each product category.
This move comes as after-sales service increasingly influences consumer decisions when purchasing big-ticket appliances. With competitors like LG, Whirlpool, and Panasonic continuously refining their service offerings, Samsung's inclusion of software and display-related coverage addresses real-world problems in connected households.
The expansion of Care+ to home appliances represents a logical progression as more Indian households invest in connected screens and internet-ready machines. For consumers purchasing new televisions, premium refrigerators, or high-efficiency air conditioners, having a single protection plan that covers both hardware faults and software issues could significantly simplify ownership planning.
