Samsung has unveiled a groundbreaking artificial intelligence feature that promises to revolutionize how we interact with our televisions. The Vision AI Companion, announced at IFA 2025 in Berlin, represents a significant leap forward in television technology, bringing conversational AI directly to the biggest screen in your home.
What Can Vision AI Companion Actually Do?
At its core, this innovative assistant understands exactly what you're watching and provides immediate, relevant information. Imagine watching a movie and wondering about an actor - simply ask your TV. Curious about a painting shown in a documentary or the latest score in a live cricket match? The Vision AI Companion has you covered.
The system goes beyond simple voice commands by understanding natural, context-aware questions. Built on a generative AI upgrade to Bixby, it returns visual answers directly on your television screen, eliminating the need to grab your phone or navigate through complicated menus.
But the capabilities extend far beyond identifying on-screen elements. The assistant can recommend films and series, suggest simple recipe ideas, provide travel tips, and even recommend local restaurants. All responses appear with rich visual elements, and the system maintains conversation context, allowing for follow-up questions within the same discussion thread.
Technical Powerhouse Behind the Magic
Samsung has revealed that Vision AI Companion blends multiple large language models, including Microsoft Copilot and Perplexity, to generate its intelligent, contextual responses. This multi-model approach ensures comprehensive and accurate answers across diverse types of content.
The feature launches with support for ten languages, including English, Korean, and Spanish, making it accessible to a global audience from day one. It works seamlessly across Live TV, Samsung TV Plus, and major streaming applications, maintaining a consistent experience regardless of whether you're watching traditional broadcast, free streaming services, or premium content.
Vision AI Companion serves as the central hub for Samsung's broader television intelligence ecosystem. This includes Live Translate for real-time dialogue translation in supported content, AI Gaming Mode that automatically adjusts picture and sound during gameplay, and Generative Wallpaper that adapts ambient visuals to user preferences.
Availability and Long-Term Support
The new AI companion will be available across Samsung's entire 2025 television lineup, including Neo QLED, Micro RGB, OLED, QLED step-up models, Smart Monitors, and The Movingstyle series. All these devices run on the One UI Tizen platform.
In a move that acknowledges the long ownership cycles of large-screen devices, Samsung has committed to providing up to seven years of operating system updates for supported televisions. This covers both feature enhancements and crucial security updates, ensuring your investment remains protected and up-to-date.
The visual presentation of answers directly on the television screen is designed to minimize disruption to your viewing experience. The goal is simple: let viewers get quick context and continue watching without significant interruptions.
Successful adoption will depend on day-to-day reliability. Key factors include how accurately the assistant recognizes on-screen elements, how well it maintains conversational context across third-party applications, and how effectively it handles regional content. While the initial language support is impressive, broader language coverage will be essential for reaching more markets, including India's diverse linguistic landscape.
If Samsung can deliver consistent performance with timely, clear responses, Vision AI Companion could fundamentally change how viewers search for information, learn new things, and decide what to watch - all without ever leaving the comfort of their sofa.
