Samsung has made a powerful statement at the Consumer Electronics Show (CES) 2026, held in Las Vegas, by unveiling a groundbreaking television technology and significantly upgrading its smart home lineup with deeper artificial intelligence integration. The announcements, made on January 6, 2026, focus on two core areas: a new display category called Micro RGB and a practical expansion of AI across everyday appliances.
The Showpiece: Samsung's 130-Inch Micro RGB TV
The headline-grabbing product is the Samsung 130-inch Micro RGB model R95H. The company is branding it as the world's first Micro RGB TV of this colossal size, designed to be the centerpiece of any home entertainment setup. The TV features a framed design and incorporates a Glare Free layer to combat reflections, a crucial feature given the screen's vast surface area that can easily catch ambient light.
So, what is Micro RGB? Samsung explains it as a fundamental re-engineering of the light source. The panel utilizes tiny, sub-100 micrometre red, green, and blue LEDs that emit light independently. This architecture promises superior control over colour and brightness compared to traditional backlit LCDs, allowing for more precise rendering of both dazzling highlights and deep, dark scenes.
To power this visual experience, Samsung is introducing a suite of proprietary processors: the Micro RGB AI Engine Pro, Micro RGB Color Booster Pro, and Micro RGB HDR Pro. The company also makes a bold colour claim, stating the TV achieves full BT.2020 colour coverage under its "Micro RGB Precision Color 100" certification.
This is not a one-off model. Samsung has confirmed a full Micro RGB range for 2026, including sizes like 55, 65, 75, 85, 100, and 115 inches, with the 130-inch variant sitting at the apex as the flagship.
Beyond the Screen: AI as a Platform
Samsung is positioning the R95H as more than just a display; it's an AI-powered platform. It integrates with the company's Vision AI Companion and supports HDR10+ Advanced and Eclipsa Audio. The TV also features AI-led app integrations, including Microsoft Copilot and Perplexity, alongside specialised viewing modes like AI Football Mode Pro and AI Sound Controller Pro. The message is clear: Samsung's top-tier TV is an intelligent hub for content and interaction.
Bespoke AI: Making the Smart Home Practical
The second major thrust at CES 2026 is the evolution of Samsung's Bespoke AI appliance line. Here, the focus shifts from spectacle to daily utility, aiming to make the "AI home" a tangible reality.
The Family Hub refrigerator serves as the command center. Its screen acts as a family dashboard, featuring "Now Brief" for schedule updates and "FoodNote" for tracking groceries and suggesting recipes. The major news is the integration of Google's Gemini AI assistant directly into the fridge, which Samsung claims is a first for a home appliance.
For cleaning, the Bespoke AI Jet Bot Steam Ultra robot vacuum uses onboard cameras and AI recognition to identify objects and various types of spills, including clear liquids. It boasts an EasyPass Wheel for navigating over thresholds and can wash and sanitise its mop pads with 100-degree Celsius steam.
Perhaps the most relatable upgrades come to the Bespoke AI Laundry Combo. It now offers shorter wash-to-dry cycles, improved drying performance, and an auto-opening door after wash-only cycles to prevent mildew odours. Notably, Samsung is also introducing a lower-priced version with a smaller screen, subtly acknowledging that screen size is becoming a key factor in appliance pricing tiers.
The company also highlighted updates to other products like the AirDresser and WindFree air conditioners, focusing on enhanced fabric care cycles and more adaptive cooling algorithms.
The Bigger Picture: A Strategic Direction
Samsung's CES 2026 presentation was less about a single hero product and more about defining a clear strategic path. Micro RGB represents a high-end bet on unparalleled picture quality and viewing comfort, while the Bespoke AI upgrades demonstrate a push to embed practical intelligence into established household routines. Together, they sketch a future where Samsung's technology is integral to both home entertainment and daily domestic life.
