Sony India has unveiled its first True RGB BRAVIA TV, the BRAVIA 7II series, powered by the innovative RGB Backlight Master Drive Pro. This new lineup promises richer colors, deeper contrast, and cinema-grade visuals, marking a significant advancement in home entertainment technology. Pre-booking for select models begins today across Sony retail stores, e-commerce platforms, and ShopatSC.com.
Revolutionary Display Technology
At the core of the BRAVIA 7II is Sony's proprietary RGB Backlight Master Drive Pro, which independently controls red, green, and blue LEDs to achieve exceptional color precision. Combined with the Cognitive Processor XR, the TV reproduces visuals with lifelike depth and clarity. Key features include RGB Triluminos Max with Luminance Booster for vibrant color volume, Smooth Colour Gradation for seamless tonal transitions, and X-Wide Angle Pro (on larger models) for consistent viewing from any angle.
Model Range and Design
The BRAVIA 7II series starts with a 55-inch model and extends to 65-inch, 75-inch, 85-inch, and a flagship 98-inch variant expected in June 2026. Sony's design philosophy, Harmonic Presence, ensures the TVs blend seamlessly into modern living spaces with immersive frames and premium stands.
Picture and Audio Excellence
The BRAVIA 7II supports Dolby Vision, HDR10, HLG, and IMAX Enhanced, delivering creator-intended picture quality. On the audio front, Acoustic Multi-Audio Plus, Voice Zoom 3, and 3D Surround Upscaling combine with Dolby Atmos and DTS:X to create multidimensional soundscapes. Studio Calibrated Modes for Netflix, Prime Video, and Sony Pictures Core further optimize content playback.
Gaming and Smart Features
Engineered for next-gen gaming, the BRAVIA 7II supports 4K at 120fps, HDMI 2.1, ALLM, and VRR, ensuring smooth, responsive gameplay. Dedicated PlayStation 5 optimizations include Auto HDR Tone Mapping and Auto Genre Picture Mode. On the smart side, the TV runs Google TV, offering access to over 400,000 movies and apps, hands-free voice search, and compatibility with Apple AirPlay, HomeKit, and Alexa devices. An upcoming Gemini AI update will bring smarter content recommendations and natural interactions.
Price and Availability
The BRAVIA 7II series is available starting today, with prices beginning at Rs 2,21,990 for the 55-inch model and Rs 2,74,990 for the 65-inch variant. Larger models, including the 75-inch, 85-inch, and 98-inch, will roll out between June and July 2026. Customers can pre-book select models immediately. Below is the pricing and availability table:
| Model | Screen Size | MRP (in INR) | Best Buy (in INR) | Availability |
|---|---|---|---|---|
| BRAVIA 7 II | 55 (140 cm) | 3,59,900 | 2,21,990 | Pre-booking starts today; delivery from 28th May 2026 |
| 65 (165 cm) | 4,39,900 | 2,74,990 | Pre-booking starts today; delivery from 28th May 2026 | |
| 75 (190 cm) | Coming Soon | Coming Soon | End of June 2026 | |
| 85 (215 cm) | Coming Soon | Coming Soon | End of June 2026 | |
| 98 (248 cm) | Coming Soon | Coming Soon | End of July 2026 |
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