Sony has added a fresh splash of colour to its premium audio portfolio in India with the launch of a new Pink variant for its LinkBuds Fit true wireless earbuds. Originally introduced earlier this year, the earbuds will now be available in four distinct colours, giving consumers more personalisation options.
Price, Availability, and Colour Options
The new Pink colour variant of the Sony LinkBuds Fit will be available for purchase starting 22 December 2025. The earbuds carry a best buy price of Rs. 18,990. Customers can buy them from major online and offline retailers, including Amazon, Flipkart, ShopatSC.com, select Sony Centre outlets, Croma, and Reliance stores.
With this addition, the complete colour palette for the LinkBuds Fit in India now includes:
- Pink (New)
- Green
- White
- Black
Flagship-Grade Features and Technology
At the heart of the LinkBuds Fit is Sony's powerful Integrated Processor V2, the same chip found in the company's top-tier WF-1000XM5 model. This processor enables intelligent, real-time adaptive noise cancellation that automatically adjusts to different environmental sounds, whether you're in a busy office or a noisy commute.
For audiophiles, the earbuds support High-Resolution Audio Wireless via LDAC technology, which transmits about three times more data than standard Bluetooth codecs. This is complemented by a Dynamic Driver X and DSEE Extreme upscaling, which work together to restore detail and clarity to compressed digital music files.
Design, Comfort, and Battery Life
Sony has engineered the LinkBuds Fit for extended wear. Each earbud weighs a mere 4.9 grams and uses newly developed Air Fitting Supporters along with soft earbud tips to provide a secure and breathable fit. This design aims to minimise ear pressure during all-day use.
Battery performance is robust, offering up to 21 hours of total playback time with the charging case. A convenient quick charge feature provides one hour of playback from just a five-minute charge.
Smart Features and Call Clarity
Voice calls are enhanced by AI-powered Precise Voice Pickup Technology that effectively isolates speech from background noise. Additional smart functionalities include Auto Play, Quick Access, and a touchless Wide Area Tap control system. Users can also personalise their sound experience through the renewed Sound Connect app.
In a nod to sustainability, Sony has made the LinkBuds Fit packaging completely plastic-free. Both the earbuds and the charging case incorporate recycled plastic materials as part of the company's environmental commitment.
The launch of the Pink variant strengthens Sony's position in India's competitive premium wearable audio market, offering a blend of flagship technology, all-day comfort, and now, greater style choice for consumers.
