Tesla Unveils Dumas Art Project Pop-Up Experience in Surat
Tesla has officially revealed the Dumas Art Project pop-up experience at VR Surat, marking a significant step in the company's expansion across Gujarat. This immersive showcase will run from February 8 to February 28, with operating hours from 11:00 AM to 9:00 PM daily. Located at VR Surat on Dumas Road, the pop-up demo area is designed to blend electric mobility with cutting-edge art, creating a unique environment for visitors.
Showcasing the Tesla Model Y with Interactive Features
The centerpiece of the pop-up is the Tesla Model Y, which visitors can explore through guided walkarounds, test drives, and detailed product demonstrations. Attendees will have the opportunity to learn about Tesla's advanced electric vehicle technology, including safety features, performance capabilities, and the overall driving experience. Direct bookings for the Model Y will be available on-site, providing a seamless purchasing process for interested customers.
Incentives and Expansion Plans Across India
In conjunction with the pop-up, Tesla is promoting its Switch and Save programme, which offers a substantial Rs 3,00,000 exchange incentive for customers transitioning from petrol and diesel cars to electric vehicles. The Model Y is now accessible with monthly instalments starting from Rs 49,000 and a down payment of Rs 6,00,000, based on specific financing terms.
Following the Surat activation, Tesla plans to launch similar pop-up experiences at VR Chennai, VR Nagpur, VR Bengaluru, and VR Amritsar in the coming months. This initiative is part of Tesla's broader strategy to enhance its presence and accessibility throughout India.
Model Y Specifications and Charging Infrastructure
The Tesla Model Y has achieved top safety ratings from Euro NCAP, IIHS, and ANCAP in 2025, underscoring its commitment to safety. Key features of the Model Y include:
- Range: Up to 661 km on a single charge.
- Storage: Expandable storage capacity of up to 2,130 liters.
- Performance: Acceleration from 0-100 km/h in as little as 5.6 seconds, with a top speed of 201 km/h.
- Interior: Roomy and designed for both city commutes and long-distance travel.
In India, the Model Y is supported by home charging solutions, ensuring a smooth ownership experience. Tesla is also expanding its charging infrastructure, with 16 Supercharging stations and 14 Destination Charging stations currently available. More charging stations are planned across the country to provide a convenient and seamless experience for Tesla owners.
Pricing and Trim Details
The Tesla Model Y is available in two main trims in India:
- Rear-Wheel Drive: Offers a range of 500 km (WLTP), top speed of 201 km/h, acceleration of 5.9 seconds from 0-100 km/h, and an ex-showroom price of Rs 59,89,000.
- Long Range Rear-Wheel Drive: Provides a range of 661 km (WLTP), top speed of 201 km/h, acceleration of 5.6 seconds from 0-100 km/h, and an ex-showroom price of Rs 67,89,000.
It is important to note that monthly payments are indicative and subject to financier approval, with terms based on a 7-year tenor and 8.5% APR under a step-up EMI plan.
Tesla Experience Centres in India
Tesla maintains several experience centres across India to serve customers:
- Tesla Centre Gurugram: Operates daily from 10:30 AM to 8:00 PM at Ground Floor, Orchid Business Park, Sector 48, Gurugram.
- Tesla Experience Centre BKC, Mumbai: Located at Unit G1B, 2 North Avenue, Maker Maxity, Mumbai, open daily from 11:00 AM to 8:00 PM.
- Tesla Experience Centre Aerocity, Delhi: Situated at Worldmark 3, Indira Gandhi International Airport, Delhi, operating daily from 10:30 AM to 7:30 PM.
This pop-up experience in Surat represents Tesla's ongoing efforts to integrate art and technology while promoting sustainable transportation solutions in India.
