The much-anticipated Vijay Sales Apple Days promotion has returned, bringing a wave of significant discounts on Apple's popular range of products. This annual sale event is offering attractive deals on MacBooks, iPads, Apple Watch models, and iPhones. However, the standout offer this season is undoubtedly on the entry-level iPhone 16e, which shoppers can now purchase at an effective price dipping below the psychologically significant ₹50,000 mark.
Massive Price Cut on iPhone 16e
Launched earlier this year at a starting price of ₹59,900 for the 128GB variant, the iPhone 16e has received a substantial price reduction for the Apple Days sale. Vijay Sales has listed the device at a discounted price of ₹50,990. The deal gets even sweeter for customers using eligible bank cards, as they can avail an additional flat instant discount of ₹4,000. This brings the final effective price down to an astonishing ₹46,990.
Furthermore, the electronics retailer is sweetening the pot with an exchange bonus. Customers can get up to ₹9,000 as an exchange bonus when purchasing the iPhone 16e and trading in an old Apple device. This combination of direct discount and exchange offer makes the iPhone 16e one of the most affordable ways to enter the Apple ecosystem in recent times.
iPhone 16e Specifications and Capabilities
The iPhone 16e is not just about an attractive price tag; it packs features that were once reserved for higher-end models. The phone sports a 6.1-inch Super Retina XDR OLED display with a resolution of 2532x1170 pixels and a pixel density of 460ppi. The screen boasts a typical brightness of 800 nits and can reach a peak brightness of 1200 nits, all protected by Apple's durable Ceramic Shield.
Under the hood, it is powered by the advanced 3nm Six-Core A18 chip, coupled with a 4-core GPU and a 16-core Neural Engine. Crucially, this is the same system-on-chip (SoC) found in the standard iPhone 16. This hardware parity means the iPhone 16e is the most affordable device eligible to run Apple Intelligence features, such as Genmoji and Image Playground. It ships with iOS 18 and is confirmed to be eligible for the future iOS 26 update featuring the new Liquid Glass UI.
For photography, the device relies on a capable single 48MP wide-angle rear camera with an f/1.6 aperture, complete with Optical Image Stabilization (OIS) for video. It also offers a 2x Telephoto mode powered by Apple's Photonic Engine computational photography. The front-facing camera is a 12MP TrueDepth sensor with an f/1.9 aperture and autofocus support.
The smartphone carries an IP68 rating for dust and water resistance, allowing it to withstand submersion in up to 1.5 meters of water for 30 minutes. Connectivity options are robust, including 5G, LTE, Wi-Fi 7, Bluetooth 5.3, and NFC.
Should You Buy the iPhone 16e?
This deal presents a compelling proposition for budget-conscious Apple enthusiasts. At under ₹47,000, the iPhone 16e offers a gateway to experience core Apple Intelligence capabilities and the latest software features that were previously inaccessible at this price point.
However, for those who can stretch their budget by approximately ₹10,000 more, the standard iPhone 16 becomes a very strong alternative, available at an effective price of around ₹57,000 after similar discounts. On the Android side of the spectrum, the sub-₹50,000 segment remains fiercely competitive. Shoppers have several compelling options to consider, including the recently launched OnePlus 15R, OnePlus 12, Oppo Reno 15, and the Vivo X200 FE.
The Vijay Sales Apple Days sale effectively reshuffles the value proposition in the mid-premium smartphone market, making Apple's latest technology more accessible than ever to Indian consumers.
