The annual Black Friday shopping frenzy has officially kicked off in India, bringing a wave of substantial discounts across both online platforms and brick-and-mortar stores. Electronics, particularly smartphones, are at the forefront of these promotions, with retailer Croma launching a week-long sale event.
Unprecedented Price Cuts on Apple's Latest iPhones
Croma has unveiled stunning deals on Apple's newest iPhone lineup, making the premium devices more accessible than ever. The spotlight is on the iPhone 17 Pro, which for the first time in a major sale, is available for under ₹80,000.
The 256 GB model of the iPhone 17 Pro is listed at ₹1,34,900. Shoppers can avail themselves of a bank cashback of up to ₹3,000 and an exchange bonus of ₹12,000. The most significant saving, however, comes from trading in a recent high-end phone. For instance, exchanging an iPhone 15 Pro can bring the final price down to approximately ₹79,900.
Deals Across the Pro and Air Series
The larger iPhone 17 Pro Max also receives similar attractive offers. Priced at ₹1,49,900, it comes with the same bank and exchange incentives. Customers who trade in an iPhone 15 Pro Max can see the payable amount reduce to around ₹94,900.
Not to be left out, the iPhone Air 256 GB is also part of the sale. With a listed price of ₹1,19,900, it is available with ₹3,000 bank cashback, coupons worth up to ₹10,000, and an exchange bonus of ₹12,000. By trading in an iPhone 15, buyers can get the effective cost down to about ₹54,900. This promotion is valid until November 30.
What Makes the iPhone 17 Pro Series Special?
Apple's latest Pro models maintain the familiar size options with 6.3-inch and 6.9-inch displays. Both feature Super Retina XDR OLED panels that now achieve a remarkable peak outdoor brightness of 3,000 nits, a major leap from their predecessors, alongside improved outdoor contrast.
Durability sees a significant upgrade with the introduction of Ceramic Shield 2 on both the front and, for the first time, the back panel. Apple states this new material offers triple the scratch resistance and four times the crack protection compared to previous rear glass designs. Features like ProMotion refresh rates up to 120 Hz and Always On Display continue to be standard.
A key innovation is a new vapour chamber system designed for superior heat management during intensive use. This chamber, integrated into the frame and filled with deionised water, effectively draws heat away from the powerful A19 Pro chip. Combined with the larger internal space in the Pro Max and the software efficiencies of iOS 26, Apple claims the iPhone 17 Pro Max delivers the best battery life ever in an iPhone.
The A19 Pro processor itself is engineered for sustained performance and power efficiency. Its six-core CPU is tuned for better speed retention, while the six-core GPU includes dedicated neural accelerators. This advanced architecture supports demanding features like real-time ray tracing, console-grade gaming, and on-device processing of sophisticated language models.
