Vijay Sales has officially kicked off its much-anticipated annual Apple Days Sale, bringing a wave of exclusive discounts on a comprehensive range of Apple products. The promotional event, which commenced on 28 December 2025, is set to run for a limited period until 4 January 2026. Shoppers across India can avail these deals both through the retailer's extensive network of over 160 physical stores and its official online platform.
How To Grab The iPhone 17 At A Bargain Price
The sale's headline attraction is the aggressive pricing on the latest iPhone 17 series. A standout deal is on the iPhone 17 with 256GB storage, which has a listed market price of ₹82,900. Vijay Sales has structured a combination of offers that can bring the effective cost down dramatically.
Customers can achieve this through a strategic mix of instant bank discounts, generous exchange values, and loyalty rewards. For instance, purchases made using eligible ICICI Bank credit or debit cards are entitled to an instant discount of up to ₹4,000 at physical stores.
Furthermore, the retailer is providing exchange benefits of up to ₹9,000 based on the model and condition of an old smartphone. Adding to the savings, buyers can redeem MyVS loyalty points worth up to ₹3,000. When all these offers are stacked, the final effective price of the iPhone 17 (256GB) can potentially drop below ₹68,000, making it an exceptionally compelling purchase.
Maximising Savings With Loyalty Points & Bank Offers
Vijay Sales is enhancing customer value through its MyVS Rewards programme during the sale period. On every purchase, shoppers earn loyalty points equivalent to 0.75% of the total purchase value, with each point being worth one rupee at redemption. Specifically for iPhone 17 buyers, there is an added incentive of bonus loyalty points worth ₹3,000.
The sale isn't limited to just ICICI Bank offers. Holders of select other bank cards can also avail themselves of instant discounts of up to ₹10,000 on various eligible Apple products. Additionally, exchange bonuses of up to ₹10,000 are up for grabs, applicable for both online and in-store transactions, providing further flexibility to customers.
Discounts Extend To MacBooks, Watches & More
While the iPhone 17 deals are grabbing headlines, the Apple Days Sale encompasses a much broader portfolio. Consumers will find reduced prices on other popular iPhone models including the iPhone 16, iPhone 16 Plus, iPhone 16E, and the previous generation iPhone 15.
The discounts also sweep across Apple's ecosystem, covering MacBook laptops, Apple Watch models, and a wide array of accessories. Shoppers can look forward to deals on essential items like chargers, cables, the Apple Pencil for iPads, and various protective cases. This makes the sale a one-stop opportunity for anyone looking to upgrade their Apple devices or accessories at significant savings.
With the sale window closing on 4 January 2026, customers have a limited time to visit their nearest Vijay Sales outlet or browse the online store to capitalise on these exclusive, limited-period offers.
