Nothing is celebrating a massive win in India. The London-based company has announced that three months after opening its first Indian flagship store in Bengaluru's Indiranagar, it has become a major revenue generator, raking in over $1.3 million (approximately Rs 12.4 crore). The store, which opened on February 14, has attracted over 61,000 visitors in its first three months, said Nothing co-founder and India head Akis Evangelidis.
Impressive Performance
In a statement, Evangelidis highlighted the store's success: "3 months. 61,931 visitors. $1.3M+ in revenue. 90 days ago, we opened our Nothing Store, Bengaluru. With it, we wanted to have a physical manifestation of everything we stand for: art, design, community, and engineering excellence. The team did an amazing job delivering on this, and the response has been incredible ever since we opened." He also recalled the opening day, where over 2,000 people showed up, calling it "surreal" and something that will stay with the team as they continue their journey.
Second Global Store
The Bengaluru outlet was the second dedicated Nothing store in the world, following their Soho location in London. The company chose Bengaluru for its first Indian flagship because it remains Nothing's biggest market in the country. Located on the 100 Feet Road, the 5,032-square-foot store spans two floors and has been designed to resemble a 1970s industrial workshop rather than a traditional retail shop. With exposed concrete, steel, and glass, the design mirrors the transparent aesthetic of Nothing's smartphones and earbuds.
CEO's Reaction
Nothing CEO Carl Pei added: "This did about 3.5x better than expected and the momentum is still ramping up!" The store's performance has exceeded all projections, signaling strong consumer interest in the brand's unique design philosophy.
Expansion Plans
The success in Bengaluru is a clear signal that Nothing's philosophy is resonating with Indian consumers. While the company hasn't named specific cities yet, Evangelidis' teaser of "more stores to come" suggests that Nothing plans to replicate its Bengaluru success in other major Indian hubs. Globally, the brand is also preparing to open flagship locations in New York City and Tokyo.
About the Author: The TOI Tech Desk is a dedicated team of journalists committed to delivering the latest and most relevant news from the world of technology to readers of The Times of India. The desk covers gadget launches, reviews, trends, in-depth analysis, exclusive reports, and breaking stories that impact technology and the digital universe.
