Xiaomi has significantly expanded its Premium Service Centre footprint across India with the inauguration of facilities in 15 additional cities. This strategic move represents the second phase of the company's ambitious initiative to establish 100 Premium Service Centres nationwide, reinforcing its commitment to superior after-sales support.
Phase Two Rollout and Operational Timeline
The expansion commenced with centres opening in Ludhiana and Indore on January 29, followed by Visakhapatnam, Surat, and Lucknow on January 30. Xiaomi plans to launch the remaining centres through a carefully structured phased approach, with all 15 new locations projected to become fully operational by the first quarter of 2026.
Comprehensive Service Offerings
These Premium Service Centres are designed to provide comprehensive after-sales support for Xiaomi products. The facilities will offer repair services, technical assistance, and product guidance. Additionally, customers will have the opportunity to explore and purchase Xiaomi devices directly at these locations. The company has emphasized that all centre operations will be completely paperless, aligning with modern digital practices.
Enhanced Customer Engagement Initiatives
Xiaomi has introduced special engagement programs at these centres, including Xiaomi Days every Wednesday. During these dedicated days, customers can access exclusive service-related benefits. This initiative aims to increase customer interaction and satisfaction at service locations through regular, value-added events.
Strategic Vision and Leadership Perspective
Commenting on this expansion, Sudhin Mathur, Chief Operating Officer of Xiaomi India, highlighted that the positive response to the initial 10 Premium Service Centres launched earlier motivated the company to extend its network. He explained that these new centres form an integral part of Xiaomi's 2026 strategy to enhance service accessibility, particularly as Indian consumers increasingly retain their devices for longer periods.
Special Customer Benefits
Xiaomi has announced several exclusive benefits at the new centres:
- Women customers will receive a 30-day service discount
- Defence personnel and persons with disabilities will benefit from lifetime waivers on service charges
- Limited-period offers will include discounts of up to 50 percent on select spare parts
- Complimentary screen protectors for specific devices, subject to availability
Performance Metrics from Existing Centres
The company shared impressive performance data from the first 10 Premium Service Centres launched in 2025:
- Approximately 95 percent of devices were repaired and returned within 24 hours
- Repeat visits remained below 1 percent
- Customer escalations were under 0.5 percent
- More than 5,000 customers utilized services through the Wednesday Service Days initiative
Service Excellence Framework
Xiaomi's Premium Service Centres guarantee priority repairs within 24 hours, supported by comprehensive diagnostics, rigorous quality checks, and assured spare part availability. For repairs exceeding two hours, the centres provide standby handsets to ensure minimal disruption for customers. All technical staff are Xiaomi-certified technicians who undergo regular training programs to maintain service quality standards.
Market Context and Future Outlook
This expansion initiative addresses the growing need for reliable device maintenance and after-sales service as smartphone usage cycles continue to extend across the Indian market. By establishing these premium facilities, Xiaomi aims to strengthen its customer relationships and enhance brand loyalty through superior service experiences.
