For cookie lovers in the United States, December 4th is a date marked in sweet anticipation on the calendar. It's National Cookie Day, an annual celebration that perfectly aligns with the festive holiday season, offering the perfect excuse to indulge in America's favourite baked treat. From iconic TV characters to everyday life, the love for cookies is a universal delight. This year, major brands are rolling out incredible offers, freebies, and even a chance to win cookies for an entire year.
Sweet Freebies You Can't Miss on Cookie Day
Several leading cookie chains and food companies are celebrating with generous giveaways. Chip City Cookies is offering a free Chewie cookie via their app, available in flavours like chocolate chip, triple chocolate, and s'mores. Meanwhile, Nestle Toll House is giving away free Cookie Taco kits on a first-come, first-served basis starting at 2 pm ET. Their kit includes a cookie dough roll, chocolate morsels, a taco stand, and a $25 gift card for toppings.
The popular brand Crumbl is embracing a playful '6-7' trend. On December 4th, customers buying a six-pack in stores will receive a seventh treat for free. Additionally, the first 100 customers at each location will get special '6-7' stickers. For coffee lovers, Dunkin' rewards members can earn triple points on all espresso drinks, including the new Cookie Butter Cloud Latte.
Win Big: A Year of Free Cookies & Limited Editions
The stakes are deliciously high this National Cookie Day. Insomnia Cookies has a particularly exciting offer. They are launching a new limited-edition Snowball Classic cookie. The first 100 Insomnia Rewards members at local stores can get this cookie for free. But there's a bigger prize: one lucky winner at participating locations will find their cookie filled with purple buttercream, winning free cookies for an entire year. To enter, winners must take a photo of the cookie with their receipt, scan a QR code in-store, and submit the entry form by 3 a.m. PST on December 6th.
Other brands are joining the celebration with new products. Jimmy John's is debuting its Holiday Magic Cookie, made with M&M's and winter sprinkles. Guests can get it free on December 4th with a purchase of $5 or more via the app. Great American Cookies is offering rewards members a free regular chocolate chip or sugar cookie in-store through their app, alongside a new Winter White Sugar Cookie Cake.
So, whether you prefer a classic chocolate chip, a festive confetti, or a decadent triple chocolate, National Cookie Day 2025 is the perfect opportunity to treat yourself. With so many free offers and the chance to win a year's supply, it's a day no cookie enthusiast should miss. Get ready to celebrate the simple joy of a perfectly baked cookie!