India's Podcast Paradox: Listeners Grow, Ads Don't
India's podcast audience is set to hit 267 million by 2029, but ad revenue lags. Discover why YouTube dominates and celebrity shows get all the ads. Read the full analysis.
Category : Search result: fake advertising
Jaipur Fake Ghee Racket Kingpin Arrested in Haryana
Jaipur police arrest the alleged mastermind of a fake ghee racket, seizing 7500 litres of spurious product. The unit produced 2000 litres daily, sold under forged Amul and Saras labels. Read the full investigation details.
India's Digital Ad Market Grows 149% in 2025
India's advertising landscape pivots decisively to digital, with a 149% surge in impressions in 2025. E-commerce leads the charge as TV ad volumes fall 10%. Discover what this means for brands and agencies.
Lucknow Police Bust Interstate Fake Degree Syndicate
Lucknow police uncover a major fake degree racket, arresting 3 including a PhD holder. Over 900 forged documents seized. Learn how the scam operated and its implications.
Delhi Police Bust Fake Premium Phone Racket in Karol Bagh
Delhi Police uncovers a major counterfeit smartphone operation in Karol Bagh, arresting four and seizing 512 fake premium phones assembled with Chinese parts. Read the full investigation details.
How Hyperlocal Creators Are Driving India's Digital Ad Boom
Social media giants like Snapchat and ShareChat are shifting focus to regional creators in Tier 2+ cities to boost engagement and ad revenue. Discover why hyperlocal content is the future of digital marketing in India.
UGC adds Delhi institute to fake universities list
UGC warns students against National Institute of Management Solution, Delhi, declaring its degrees invalid for higher education and govt jobs. Check the full state-wise list of fake universities.
AI Threatens 30% of Bengaluru Ad Industry Jobs
The rise of AI in advertising sparks job fears in Bengaluru. Experts warn of a 30% workforce reduction as agencies adopt automation. Discover how the industry is adapting.
Jain University CMS Transforms Branding & Advertising Education
Jain University's Centre for Media Studies launches a new-age branding program, blending storytelling with strategy to create future-ready professionals. Discover how they're reshaping advertising education.
Meta made $3B from ad fraud: Reuters probe
A Reuters investigation uncovers that Meta generated billions from scam ads, mainly from China, despite internal warnings. Read the full report on the controversy.
Meta's $3B China Ad Revenue Tied to Scams: Report
Internal Meta documents show billions in revenue from Chinese scam ads on Facebook & Instagram. The company knew but scaled back enforcement. Read the full investigation.
Gurgaon liquor shops accused of major excise violations
Multiple Gurgaon liquor shops under probe for smuggling now face complaints for serious excise policy breaches, including illegal advertising and selling below MRP. Lawyer demands sealing and license suspension.
Global Ad Spend to Grow 8.8% in 2025, Hits $1.14 Trillion
WPP Media forecasts global ad revenue to reach $1.14 trillion in 2025, up from 6% to 8.8% growth, fueled by AI and resilient tariff strategies. Retail media to overtake TV ads.
Why Brands Are Tapping Ba***ds of Bollywood Memes
Netflix's 'Ba***ds of Bollywood' has sparked a viral memefest. Now, major brands like Spotify and Vaseline are leveraging its popularity for clever, insider-targeted ad campaigns. Discover the marketing phenomenon.
Govt's 26% Ad Rate Hike: Enough to Save Print Media?
As AI and Big Tech dominate India's ₹1.55 trillion ad market, the government's 26% print ad rate hike is seen as inadequate. We explore the structural crisis facing legacy news and the need for bold policy intervention.
Fake currency racket busted in Ujjain, Rs 17.5 lakh seized
Ujjain police arrested two men with counterfeit notes worth Rs 17.5 lakh, leading to a raid on an Indore printing unit. A separate racket was also busted in Neemuch. Read the full investigation details.
India's E&M Industry to Grow at 7.8% CAGR, Reaching $47.2B
India's entertainment and media industry is projected to surge from $32.2B in 2024 to $47.2B by 2029, fueled by digital adoption and a young population. Discover the key drivers and segment-wise growth.
Omnicom Cuts 4,000 Jobs, Merges Agencies After IPG Deal
Omnicom announces over 4,000 layoffs and major agency mergers following its $13 billion acquisition of rival IPG. CEO says savings will exceed $750 million. Read the full story.
Ahmedabad: Trio Arrested with Rs 83,000 Fake Currency
Ahmedabad police arrested three men with Rs 83,000 in fake Rs 500 notes near Shivranjani. The accused planned to buy phones online. Court grants police remand till Dec 5.
Mumbai BMC restricts digital billboard brightness in new policy
Mumbai's BMC implements new 2025 advertising guidelines limiting digital billboard brightness to 3:1 ratio to reduce glare. Learn how this affects road safety and urban landscape.
Omnicom-IPG Merger Creates World's Largest Ad Network
Omnicom Group acquires IPG in $13.5 billion deal, creating world's largest advertising company. Discover how this merger impacts India's ad industry, job market and competitive landscape.
AI Ad Explosion in India Fuels Brand Dilution Fears
Indian brands like Coca-Cola and Pidilite are using AI for cheap, fast ads, but experts warn this risks creative similarity and erodes brand authenticity. Discover the double-edged sword of AI in advertising.
Australia's Social Media Ban Pushes YouTuber Abroad
YouTube star Jordan Barclay considers moving overseas as Australia's world-first social media ban for under-16s threatens advertising revenue and creator economy. Read more.
US Senators Demand Probe into Meta's $16B Scam Ads
US Senators demand FTC, SEC investigation into Meta's $16 billion scam ad revenue. Meta denies claims, says it aggressively fights fraud. Read full details.
Google Ad Tech Monopoly: Judge's Decision Pending
US Judge Leonie Brinkema to decide if Google must spin off its ad exchange in landmark antitrust case. Ruling expected in 2025 could reshape digital advertising.
Govt Plans Ban on Online Ads for High-Risk Drugs
Indian government proposes sweeping ban on online advertisements for Schedule G, H, H1, and X drugs to combat self-medication and antimicrobial resistance. Read about the new regulatory changes.
Fake Doctor Arrested in Khunti with Forged Degrees
A man was arrested in Khunti for running a clinic as a doctor using fake medical degrees. Read the full story of the police operation and the charges filed.
Usha Uthup reflects on her iconic voice and career
Legendary singer Usha Uthup humorously contrasts her voice with Lata Mangeshkar and Asha Bhosle while celebrating her iconic advertising jingles that defined Indian pop culture.
AI Content on OTT: Monetization Challenges in India
AI-generated content is rapidly expanding on Indian streaming platforms, but advertisers remain cautious about monetization strategies. Explore the future of advertising vs subscription models.
Bengaluru Allows Ad Hoardings on Footpaths in New Policy
Bengaluru's revised outdoor advertising policy now permits hoardings on footpaths, raising concerns about pedestrian safety and urban aesthetics. Learn about the changes.
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