In a significant move to bridge the gap between academic theory and industry demands, the Centre for Media Studies (CMS) at Jain (Deemed-to-be University) has launched a pioneering programme focused on branding and advertising. This initiative aims to cultivate a new generation of professionals who can craft compelling brand narratives and convert them into effective market strategy.
A New Curriculum for the Modern Brand Builder
The programme is meticulously designed to move beyond traditional marketing syllabi. It places a strong emphasis on the power of storytelling as a core component of brand building. Students are not just taught about market segments and advertising copy; they are trained to understand the emotional and psychological underpinnings of how brands connect with consumers.
The curriculum integrates practical, hands-on learning with foundational theory. A key feature is the involvement of seasoned industry veterans. Prof. Ramesh K., the Director of CMS, emphasised that the goal is to create "strategic storytellers." The faculty includes active professionals from the advertising, digital marketing, and corporate branding sectors, ensuring that classroom learning reflects real-world challenges and trends.
The programme was officially launched on the university campus, marking a new chapter for the CMS department. It is structured to provide students with a holistic view of the branding ecosystem, covering areas from creative conceptualisation and copywriting to media planning, digital analytics, and brand management.
Industry Integration and Future-Ready Skills
Recognising the rapid evolution of the media landscape, the course heavily incorporates digital-first strategies. Modules on social media branding, content marketing, data-driven advertising, and emerging technologies are woven into the core curriculum. This ensures graduates are not only familiar with current tools but are also adaptable to future shifts in the industry.
The pedagogy involves live projects, case study analyses of both successful and failed campaigns, and regular workshops. Students get the opportunity to work on simulated brand briefs, mimicking the pressure and creative process of an actual advertising agency. This experiential learning model is intended to build a robust portfolio for each student by the time they graduate.
The university has also established strong industry linkages for internships and final placements. The programme's advisory board comprises leaders from top advertising firms and corporate brand departments, who provide continuous input on curriculum relevance.
Shaping the Future of Advertising Education
The launch of this specialised programme by Jain University's CMS is a direct response to the growing demand for skilled branding professionals who can do more than just sell a product—they must build a legacy. In an age where consumers value authenticity and narrative, the ability to craft a genuine brand story is paramount.
The consequences of this educational shift are expected to be twofold. For the industry, it promises a pipeline of talent that is strategically minded and creatively equipped from day one. For students, it offers a targeted pathway to a dynamic career, armed with a skill set that blends art, psychology, and commerce.
By redefining branding and advertising education through this story-driven, strategic lens, Jain University's CMS is positioning itself at the forefront of media education in India. The programme stands as a testament to the institution's commitment to innovation in learning and its focus on creating professionals who will not only join the market but shape its future conversations.
