Streaming Apps Prioritize Watch Time Over Subscriber Count
Indian OTT platforms now value user engagement and watch time as paid subscriptions plateau. Learn how AVoD plans and regional content are shaping the new strategy.
Indian OTT platforms now value user engagement and watch time as paid subscriptions plateau. Learn how AVoD plans and regional content are shaping the new strategy.
Hyderabad police nabbed 552 motorists for drunk driving over the weekend. Shocking data reveals 10 drivers had extreme BAC levels above 300 mg/100 ml. Read the full report.
Shark Tank's Kevin O'Leary reverses his engineering degree advice, now champions content creators earning up to $800K. Discover why storytelling skills dominate 2025 job market.
Streaming platforms launch 7 exciting South Indian films this week featuring Ravi Teja, Vishnu Vishal & more. Watch gripping thrillers, sports dramas & romantic stories on Netflix, Hotstar & Zee5.
Supreme Court mandates I&B Ministry to create a pre-upload screening mechanism for user-generated content to prevent social unrest. A 4-week deadline has been set for the draft.
Supreme Court suggests Aadhaar-based age verification to regulate obscene online content. Also directs Centre to frame strict law against disability discrimination. Read more.
Supreme Court proposes Aadhaar-based age verification for online content and autonomous regulatory body. Hearing cases involving YouTubers over obscenity allegations.
Supreme Court addresses viral content concerns, questions YouTubers' responsibility, and gives government 4 weeks to propose social media regulations. Read full coverage.
Indian OTT users spend over 16 minutes browsing content due to poor discovery tools. Experts warn this leads to subscription fatigue and churn. Learn how AI and better personalization can fix this.
Netflix's 'Dining with the Kapoors' offers family banter but fails to deliver meaningful insights about Hindi cinema's legendary dynasty. Read our full review.
Bollywood director Farah Khan reveals her YouTube cooking vlogs with chef Dilip generated more income in one year than her four blockbuster films combined. Discover her digital success story.
YouTube reveals 63% of monetizing Indian creators rely on it as primary income. Platform launches AI tools and partnerships to boost creator economy and entrepreneurship.
Meta introduces new mobile content protection tools for Facebook Reels. Learn how to automatically safeguard your original videos from unauthorized use across Facebook and Instagram.
Indian regional language content now commands nearly 30% of OTT platform budgets as audiences surge. Discover how Tamil, Malayalam, and Telugu shows are transforming India's streaming landscape and challenging Hindi dominance.
Instagram Reels faces potential ban in India as government reviews compliance. Learn how this could impact content creators and users across the country.
New report reveals majority of Indians now pay for digital content, with midcore gaming claiming half of all premium spending. Discover the changing consumer habits.
Indian creators are blending education, entertainment and emotional intelligence in comics and animation to engage Gen Z and Gen Alpha audiences seeking mature stories.
Digikore Studios elevates branded content with Kaise Banta Hai Season 2 on JioHotstar, featuring top brands and innovative storytelling. Watch now!
Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.
Despite box office volatility and OTT saturation, savvy investors like Ramesh Damani and Nikhil Kamath are pouring money into content firms, betting on mobile-first formats, AI, and regional storytelling. Discover the new investment playbook.
A heartfelt tribute to rising Indian content creators Anunay Sood, Emman Atienza, and other young influencers whose lives were tragically cut short in 2025, leaving behind legacies that continue to inspire millions.
Discover how Indian cosplayers are transforming their creative passion into profitable careers through brand collaborations, social media influence, and dedicated fan communities at events like Comic Con India.
Times Entertainment celebrated India's most influential travel content creators at the inaugural Power Creator Awards, recognizing outstanding digital storytelling and wanderlust inspiration.
Exclusive insights from industry expert Vijay Subramaniam on how AI is transforming content creation, the challenges of maintaining authenticity, and the future of human creativity in the age of artificial intelligence.
An Indian content creator makes emotional homecoming after experiencing racial discrimination and threats in the United States, sparking important conversations about racism against Indians abroad.
Australia mandates global streaming giants to allocate significant funds for Australian storytelling, boosting local creative industry and cultural representation.
Discover why India's decreasing attention spans are forcing content creators to rethink strategies. Learn how Netflix, YouTube and digital platforms are adapting to the new reality of distracted viewers.
Discover the trailblazing winners of the Power Creator Awards 2025 Travel Edition who are redefining travel content and experiences across India through innovative storytelling and sustainable practices.
Discover how India's top travel content creators were honored for revolutionizing digital storytelling and inspiring wanderlust across social media platforms.
Discover the trailblazing travel creators who redefined adventure storytelling at the Power Creator Awards 2025 Travel Edition in Mumbai. Meet the winners who turned journeys into extraordinary narratives.