Category : Search result: Swiggy marketing stunt


Santa's Branding Lesson: Why Every Brand Needs a Grinch

Discover how Santa became a global brand icon. The secret isn't just Coca-Cola's red suit, but Dr. Seuss's Grinch providing strategic opposition. Learn how Indian brands like Amul and Tanishq use this same principle.

Bengaluru auto driver arrested for viral wheelie stunts

A 28-year-old auto rickshaw driver in Bengaluru was arrested after performing dangerous wheelie stunts, recording them, and uploading the video to social media. Police have seized his vehicle and are seeking licence suspension. Read the full story.

Swiggy Plans $1.1B Institutional Fundraise

Food delivery giant Swiggy is set to raise up to 100 billion rupees from institutional investors as early as next week, tapping into India's booming quick-commerce sector. Read the full details.

Cyberabad Police Nakabandi Recovers Lakhs in Challans

Cyberabad police's nakabandi strategy near T-Hub uncovers ₹3-4 lakh daily in pending fines from stunt bikers. Learn how visible policing is curbing street racing menace in Hyderabad's IT corridor.

Fitness Trainer Dies in 10,000 Calorie Challenge

Russian fitness influencer Dmitry Nuyanzin, 30, dies after a 10,000-calorie junk food stunt. A shocking wake-up call on the dangers of extreme social media challenges. Read more.

New Labour Code Adds ₹2-3 Cost Per Food Delivery Order

India's new labour code mandates Swiggy and Zomato to contribute 1-2% of turnover for gig worker welfare, potentially adding billions in costs that may be passed to customers. Analysis shows impact on profitability.

Labour Codes: Limited Impact on Food Delivery Giants

India's new labour codes will cost Zomato and Swiggy 1-2% of turnover for gig worker security. Analysts expect minimal short-term financial impact as companies may pass costs to customers. Read analysis.

Brands Spy on Rivals' Influencer Strategies

Indian consumer brands are using forensic analysis of competitors' influencer campaigns to boost ROI. Learn how this new trend is reshaping marketing strategies.

Indian Oil Companies to Post 50% Profit Growth in FY26

Indian oil marketing companies projected to achieve over 50% operating profit growth in FY26, reaching $18-20 per barrel. Strong marketing margins drive earnings despite global volatility. #OilIndustry #IndiaEconomy

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