Category : Search result: brand engagement


Goa Study: Brand Content Beats UGC for Engagement

A new study by Goa Institute of Management reveals high-quality firm-generated content builds brand equity and drives social media engagement, while user-generated content quality has no direct impact. Learn key insights for digital strategy.

Santa's Branding Lesson: Why Every Brand Needs a Grinch

Discover how Santa became a global brand icon. The secret isn't just Coca-Cola's red suit, but Dr. Seuss's Grinch providing strategic opposition. Learn how Indian brands like Amul and Tanishq use this same principle.

Russell Brand: 2 New Charges, 6 Total Complainants

British comedian Russell Brand now faces two additional criminal charges of rape and sexual assault, bringing the total number of complainants to six. He will appear in court on January 20.

Donald Trump Jr engaged to model Bettina Anderson

Donald Trump Jr, son of former US President Donald Trump, announced his engagement to model and conservationist Bettina Anderson at a White House Christmas reception. Get all the details on their relationship timeline.

Miley Cyrus's ₹4 Crore Ring Outshines Ex's Diamond

Miley Cyrus flaunts a stunning 4-5 carat cushion-cut engagement ring from Maxx Morando, valued at a whopping ₹4.05 crore. Discover the luxurious details and how it compares to her past ring from Liam Hemsworth.

Miley Cyrus's $450K Engagement Ring from Maxx Morando

Miley Cyrus debuts a custom cushion-cut diamond engagement ring from boyfriend Maxx Morando. Jewellery experts value the bespoke Jacquie Aiche piece between $150,000 and $450,000. Discover the details.

Cebu Pacific Named Strongest ASEAN Airline Brand

Cebu Pacific emerges as strongest ASEAN airline brand in Brand Finance report, achieving highest brand strength index score. Discover how they outperformed regional competitors.

India's Top Brands Growth Slumps to 6% in 2025

India's top 75 brands face a sharp growth decline to 6% as consumer demand weakens. Experience economy brands like Taj and Zomato surge. Read the full Kantar BrandZ 2025 report analysis.

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