Discover how Santa became a global brand icon. The secret isn't just Coca-Cola's red suit, but Dr. Seuss's Grinch providing strategic opposition. Learn how Indian brands like Amul and Tanishq use this same principle.
An Udupi man lost Rs 15.95 lakh to a fake e-commerce investment scam advertised on Instagram. The fraudsters posed as 'E BOSS Marketing & Services Company'. Read to learn how to avoid such scams.
India's creator economy, influencing $350-400B in spending, is set for strategic maturity in 2026. Explore 10 trends from commerce to legal contracts shaping its $1T future. Read more.
Disney's first Chief Brand Officer, Asad Ayaz, leads a holiday campaign to restore the company's image after political controversies. Learn about his rise and strategy.
Advertout Ventures, led by Bala Suresh Babu and Khush Bavishi, secures Gold at IDMA and Digital Agency of the Year at MADDYS. The agency's performance-led video strategy wins big.
At Quoraverse 2025, marketing leaders reveal how they are balancing AI's power with human creativity, empathy, and strategic thinking to build authentic brand connections. Discover the key strategies.
Gujarat's startup ecosystem sees a funding surge exceeding Rs 300 crore, with venture capital shifting focus to D2C, SaaS, and clean energy firms demonstrating clear scale and exit paths. Explore the key deals and investor insights.
Social media giants like Snapchat and ShareChat are shifting focus to regional creators in Tier 2+ cities to boost engagement and ad revenue. Discover why hyperlocal content is the future of digital marketing in India.
House of Abhinandan Lodha breaks real estate norms by selling plots digitally. CMO Saurabh Jain reveals 30% younger buyers, Zepto partnership success, and moving beyond celebrity ads.
A critical review of 'The Great Indian Brain Rot' by Anurag Minus Verma, exploring how digital marketing categories are flattening human thought and creativity in India. Read the full analysis.
Google Mixboard AI solves the 'vague-to-visual' gap for marketers. Learn how this free tool turns abstract campaign themes into full visual directions instantly.
Instagram has drastically reduced its hashtag limit to just five per post, a major shift to combat spam and improve content discovery. Learn what this means for your reach and strategy.
At the EmpowerHER'25 summit in Pune, women entrepreneurs showcased how technology and empathy are merging to drive sustainable business growth. Discover the inspiring stories behind Suta, Dwij, and more.
At EmpowerHER'25 in Pune, women entrepreneurs showcased how technology and human-centric stories drive sustainable businesses. Discover the journeys of Suta, Dwij, and more.
Actress Kusha Kapila's shapewear brand Underneat raises $6 million led by Fireside Ventures. The Gurgaon startup has crossed Rs 150 crore in annual revenue. Read more.
As AI search traffic surges 8x, marketers debate: Is traditional SEO dead, or will it merge with AI optimization? Explore the billion-dollar dilemma shaping digital strategy. Read more.
Mamaearth co-founder Varun Alagh argues digital fatigue is pushing brands back to the physical world. Discover why offline experiences are the new marketing frontier.
Bristol Myers Squibb and Accenture launch Mosaic, a generative AI hub in Mumbai. It aims to personalize medical content for doctors and patients, backed by a $130M AI investment. Read more.
In 2013, a J.C. Penney tea kettle billboard in California sparked an online frenzy as users saw Hitler's likeness. The controversy led to sold-out products and viral debates. Discover the full story.
MoEngage raises $180M more in Series F, total hits $280M. Funds to boost AI suite Merlin, expand in North America, Europe, and eye acquisitions. Read more.
TotalEnergies Marketing India partners with Energy Core Lanka to introduce premium lubricants in Sri Lanka, marking a strategic expansion in South Asia's automotive and industrial sectors.
UP CM Yogi Adityanath warns of NSA for fertiliser adulteration, orders daily review. Strict action promised against overcharging & irregularities. Details on state's fertiliser stock inside.
An Ahmedabad businessman lost Rs 53 lakh in a sophisticated online trading fraud. Learn how the scam unfolded via social media and how to protect yourself from such cybercrimes.
Eveready CEO Anirban Banerjee told students at Narula Institute of Technology how legacy brands use storytelling to connect across generations. Learn key insights from his talk.
Wongdhen Cafe in Delhi goes viral with a creative, obituary-style 'Employee of the Month' post for staffer Abhishek, sparking massive social media engagement and conversation.
Ravelcare shares debuted strongly on BSE SME at ₹201, a 54.62% premium. The ₹24.1 crore IPO was subscribed 437.6 times. Read full details on listing, GMP, and company financials.
WPP Media forecasts global ad revenue to reach $1.14 trillion in 2025, up from 6% to 8.8% growth, fueled by AI and resilient tariff strategies. Retail media to overtake TV ads.
Wakefit's ₹1,289 crore IPO opens Dec 8. We analyze its growth, rising losses, inventory woes, and whether its premium over Sheela Foam is justified. Read for key insights.
Haryana State Agricultural Marketing Board takes action against 39 secretaries for financial & procedural lapses. Details on the charges and government's crackdown inside.
Mizoram's agricultural sector gets a major boost as the state hosts a key buyer-seller meet. Minister PC Vanlalruata highlights rail connectivity and Rs 137 crore ginger procurement scheme. Read more.