Coca-Cola revolutionizes holiday advertising with groundbreaking AI-created Christmas campaign. Discover how artificial intelligence is transforming marketing and why Coke's GenAI chief is sending a crucial message to traditional ad agencies.
Discover how Indian D2C brands are shifting from aggressive sales tactics to building genuine customer relationships through storytelling and community engagement.
OpenAI makes ChatGPT available for free to Indian users through Microsoft's Bing integration. Discover the benefits, limitations, and how to access this revolutionary AI tool.
New analysis reveals India's surprising lead over China in generative AI adoption. Discover how Indian professionals and businesses are leveraging tools like ChatGPT and DeepSeek to boost productivity and drive economic growth.
MICA Ahmedabad introduces groundbreaking Digital Creators Programme, transforming social media enthusiasts into professional content creators with industry-ready skills.
Discover how FedEx's Vice President of Marketing, Nitin Tatiwala, transforms Monday blues into productive energy with his unique morning routine and leadership philosophy.
India's manufacturing activity accelerated significantly in October 2024, driven by robust domestic demand and improved business conditions. The HSBC India Manufacturing PMI climbed to 58.5, marking one of the strongest growth rates in over three years.
SpaceX's Starlink ramps up India operations with new job openings while navigating regulatory challenges. Plus: Cognizant's IPO plans, Skyroot's rocket launch, and key business developments shaping India's tech landscape.
Discover how a Chandigarh-based couple transformed their dreams into reality, rising from Baroda roots to become global SEO leaders through determination and strategic career moves.
Swedish automotive giant Volvo is accelerating its India success story with impressive growth, local manufacturing, and strong government support. Discover how India became Volvo's home away from home.
Discover the marketing genius behind Shah Rukh Khan's unparalleled success as a brand ambassador and how he translates his cinematic stardom into commercial gold.
Google makes advertising history with its first-ever Thanksgiving TV commercial created entirely using Artificial Intelligence. Discover how AI brought Tom the Turkey to life in this heartwarming holiday campaign.
Dell revolutionizes workspace aesthetics in India with new Plus Series monitors featuring QHD resolution, 100Hz refresh rates, and ultra-slim bezels for unparalleled productivity and entertainment.
Greenlands Global Pvt Ltd announces strategic expansion across North India through dynamic partnership with BIG 92.7 FM, revolutionizing brand presence and market reach.
HOS Global Foods' flagship brand Laxmi creates history by becoming the first South Asian Indian food brand to win the coveted ANA Multicultural Award, marking a significant milestone for Indian products in global markets.
Discover how Indian startups are embracing lean marketing principles to achieve sustainable growth without burning through cash. Learn practical strategies for efficient customer acquisition and long-term success.
Maharatna PSU Bharat Petroleum Corporation Limited delivers blockbuster Q2 performance with massive profit surge and generous interim dividend payout to shareholders.
Indian consumer electronics leader boAt has officially filed draft papers with SEBI for its highly anticipated IPO. Discover the company's premium strategy and growth plans.
A Hyderabad groom turned his wedding into a marketing sensation by getting 26 brands to sponsor his tuxedo. Discover how this viral marketing strategy worked and why companies were eager to participate.
In a groundbreaking judgment, Madras High Court declares cryptocurrency trading legal in India and classifies profits as taxable income. Discover how this ruling reshapes India's crypto landscape and what it means for your digital investments.
Indian SaaS leader Netcore Cloud partners with Google Cloud to launch groundbreaking Agentic Marketing Stack, transforming digital marketing with autonomous AI agents for unprecedented customer engagement.
Discover revolutionary AI techniques that can transform boring content into engaging, artistic pieces in under 10 minutes. Learn practical tips for content creators, marketers, and writers.
As India embraces artificial intelligence, experts reveal what we truly need beyond quick fixes - from infrastructure to ethical frameworks that serve Indian values.
Hindustan Petroleum Corporation Limited reports stellar Q2 performance with refining margins climbing to $8.80 per barrel, driving massive profit growth and robust operational performance.
Microsoft CEO Satya Nadella is set to visit India in December 2024 for high-profile AI conferences and strategic meetings, marking a significant moment for India's growing artificial intelligence ecosystem.
British singing sensation Calum Scott confirms his grand return to India in 2026 with 'The Avenoir Tour.' Get ready for unforgettable performances across major Indian cities as the 'Dancing On My Own' star promises his biggest shows yet.
Discover how Amazon Ads and ETBrandEquity's groundbreaking FunnelEdge platform is transforming full-funnel advertising for modern Indian marketers with AI-powered insights.
In a stunning revelation, filmmaker Karan Johar unveils the marketing minds behind Bollywood's biggest stars - Shah Rukh Khan's intellectual approach, Kartik Aaryan's strategic thinking, and Ranveer Singh's unparalleled salesmanship that's reshaping India
Bangalore marketing professional Harish Vasudevan makes an exciting transition to published novelist with his debut crime thriller 'The Writer's Corner', proving creativity knows no professional boundaries.
Follow British national Jodie Swallow's incredible 4000-kilometer run across India, from Mumbai to Chennai, as she explores diverse cultures and inspires fitness enthusiasts.