Category : Search result: advertising market shift


Walmart Replaces AstraZeneca in Nasdaq-100 Index

Retail giant Walmart will join the prestigious Nasdaq-100 Index on January 20, replacing AstraZeneca. This follows its move from the NYSE. Discover the strategic reasons behind this major shift.

Ahmedabad Hosts Grand Festival of Advertising 2026

The Ahmedabad Advertising Welfare Circle Association marked its 35th anniversary with the AACA Media Awards 2026, honoring creative excellence across 39 categories and expanding its reach across Gujarat.

UK Enforces 9 PM Watershed Ban on Junk Food Advertising

The UK government has implemented a landmark ban on junk food ads before 9 PM on TV and online. This world-leading policy aims to remove billions of calories from children's diets and tackle obesity. Learn about the details and potential impact.

BYD Overtakes Tesla in Global Electric Vehicle Sales

Chinese automaker BYD has dethroned Tesla as the world's top-selling EV brand, marking a major shift in the electric mobility race driven by scale and pricing. Discover the details behind this historic change.

McDonald's sued over McRib ingredients, company defends

McDonald's faces a class-action lawsuit alleging the McRib sandwich misleads customers about rib meat content. The fast-food giant strongly denies the claims, stating it uses 100% US pork. Read the full story.

Caste in Indian Advertising: The Missing Narrative

Indian advertising largely ignores caste, despite it structuring the labour economy. As gig platforms grow, this representational gap becomes a business risk. Here's how marketers can navigate this sensitively.

Meta AI Ad Policy Triggers Privacy Concerns in India

Meta's updated privacy policy, allowing AI training on user data from Facebook, Instagram, and WhatsApp, raises significant privacy alarms for Indian users. Understand the implications and what it means for you.

OpenAI Testing Ads in ChatGPT Conversations

OpenAI is reportedly testing ads within ChatGPT responses to generate revenue. With 900M weekly users, this move could disrupt the digital ad market dominated by Google and Meta. Read more.

Ad budgets move from TV to digital as youth habits change

Youth-focused brands are reallocating advertising budgets from English-language TV channels to digital platforms like YouTube and Instagram, driven by changing viewership patterns. Explore the impact on marketing strategies.

Surrogate Ad Rules Stuck in Legal Grey Zone

India's guidelines to curb surrogate ads for alcohol & tobacco face indefinite delay due to legal hurdles under Consumer Protection Act. Industry seeks clarity as health experts warn of risks.

India's Digital Ad Market Grows 149% in 2025

India's advertising landscape pivots decisively to digital, with a 149% surge in impressions in 2025. E-commerce leads the charge as TV ad volumes fall 10%. Discover what this means for brands and agencies.

5 Health Tips for Night Shift Workers

Working nights disrupts your body clock. Discover 5 research-backed strategies to protect your health, boost energy, and improve your quality of life if you work night shifts.

AI Threatens 30% of Bengaluru Ad Industry Jobs

The rise of AI in advertising sparks job fears in Bengaluru. Experts warn of a 30% workforce reduction as agencies adopt automation. Discover how the industry is adapting.

Meta made $3B from ad fraud: Reuters probe

A Reuters investigation uncovers that Meta generated billions from scam ads, mainly from China, despite internal warnings. Read the full report on the controversy.

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