Category : Search result: brand storytelling


DPGU Pune's 3-Day Drama Therapy Workshop from Dec 3

Dnyaan Prasad Global University's School of Liberal Arts hosts a 3-day 'Drameutic' workshop from Dec 3-5, 2025. Led by veteran Deepak Pachory, it explores drama therapy for emotional growth. Join now!

Ralph Lauren Buys South African Polo Brand

After a 50-year separation, Ralph Lauren finally acquires the South African Polo trademarks. Discover the fascinating history and what this means for consumers.

Neymar Sr Buys Pelé Brand in $18M Legacy Deal

Neymar Santos Sr's NR Sports acquires Pelé's brand rights for approximately $18 million, marking a significant move to preserve and globalize the football legend's legacy. Discover the details.

AI Ad Explosion in India Fuels Brand Dilution Fears

Indian brands like Coca-Cola and Pidilite are using AI for cheap, fast ads, but experts warn this risks creative similarity and erodes brand authenticity. Discover the double-edged sword of AI in advertising.

JSW-TOI Earth Care Awards Open Nominations

JSW & Times of India invite applications for Earth Care Awards 2024. New 'Communicators for Climate Action' category honors impactful environmental storytelling. Apply by Nov 30!

Mastering Brand Visibility in the Age of AI

Discover how brands are adapting their digital strategies to remain visible to AI algorithms and maintain customer connections in the evolving technological landscape.

IIT Delhi's 6-Month Brand Management Program

IIT Delhi CEP introduces a 6-month Executive Certificate in Brand Management through live online sessions. Enhance marketing skills with industry experts. Apply by Nov 29, 2025.

Gen Z Fake Wedding Trend: Brands Cash In

Gen Z is embracing fake weddings as social events, and brands like Zepto are leveraging this trend for marketing. Discover how staged weddings are becoming the new marketing frontier in urban India.

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