Category : Search result: branded content


Bela Bajaria: The Power Behind Netflix's Content Slate

Discover the journey of Bela Bajaria, Netflix's Chief Content Officer, from beauty pageants to shaping global hits like Stranger Things and Bridgerton. Learn how her leadership influences what you stream.

Indian Gen Z Embraces Translated YouTube Content

A new YouTube report reveals a massive shift in India's digital habits, with 3 in 4 Gen Z users consuming translated or dubbed videos. Discover how creators like MrBeast are breaking language barriers.

Reliance Takes Majority Stake in Heritage Brand Udhaiyam

Reliance Consumer Products acquires a majority stake in Tamil Nadu's Udhaiyams Agro Foods. The deal aims to expand the heritage nutrition brand nationally, promoting healthy staples. Discover the strategic move's impact.

BankBazaar gets ₹20 Cr funding from HMVL post FY25 profit

BankBazaar secures ₹20 Crore investment from Hindustan Media Ventures after achieving profitability in FY25. The fintech platform plans expansion in co-branded credit cards and AI-powered credit insights. Read more about their growth journey!

OTT Platforms Turn to Branded Content for Revenue

Indian streaming platforms are increasingly adopting brand-sponsored content to overcome monetization challenges as digital advertising remains nascent and subscriptions plateau. Learn how this strategy is reshaping content creation.

Investors Bet on Content Despite Box Office Slump

Despite box office volatility and OTT saturation, savvy investors like Ramesh Damani and Nikhil Kamath are pouring money into content firms, betting on mobile-first formats, AI, and regional storytelling. Discover the new investment playbook.

Young Indian Influencers Remembered: Lives Lost in 2025

A heartfelt tribute to rising Indian content creators Anunay Sood, Emman Atienza, and other young influencers whose lives were tragically cut short in 2025, leaving behind legacies that continue to inspire millions.

5 SBI Card Partnerships With Amazing Benefits

Discover how SBI Cards' strategic alliances with YES Bank, Bank of Maharashtra, and others are creating unbeatable credit card rewards and exclusive privileges for Indian consumers.

AI Mahabharat: Revolutionizing Indian Content Creation

Exclusive insights from industry expert Vijay Subramaniam on how AI is transforming content creation, the challenges of maintaining authenticity, and the future of human creativity in the age of artificial intelligence.

India's Shrinking Attention Spans: Digital Impact

Discover why India's decreasing attention spans are forcing content creators to rethink strategies. Learn how Netflix, YouTube and digital platforms are adapting to the new reality of distracted viewers.

AI's Deception Crisis: Spotting Digital Lies

As AI-generated content floods our digital spaces, distinguishing truth from falsehood becomes increasingly challenging. Explore the sophisticated ways artificial intelligence creates convincing misinformation and learn practical strategies to protect you

EC Scrutinizes AI Content in Jharkhand Bypoll

Election Commission intensifies scrutiny on AI-generated campaign materials as Ghatshila bypoll campaigning gains momentum. Authorities deploy advanced monitoring to ensure electoral integrity.

AI Hacks: Turn Boring Content into Art in 10 Min

Discover revolutionary AI techniques that can transform boring content into engaging, artistic pieces in under 10 minutes. Learn practical tips for content creators, marketers, and writers.

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