Global Ad Spend to Grow 8.8% in 2025, Hits $1.14 Trillion
WPP Media forecasts global ad revenue to reach $1.14 trillion in 2025, up from 6% to 8.8% growth, fueled by AI and resilient tariff strategies. Retail media to overtake TV ads.
Category : Search result: print advertising rates
Why Brands Are Tapping Ba***ds of Bollywood Memes
Netflix's 'Ba***ds of Bollywood' has sparked a viral memefest. Now, major brands like Spotify and Vaseline are leveraging its popularity for clever, insider-targeted ad campaigns. Discover the marketing phenomenon.
Govt's 26% Ad Rate Hike: Enough to Save Print Media?
As AI and Big Tech dominate India's ₹1.55 trillion ad market, the government's 26% print ad rate hike is seen as inadequate. We explore the structural crisis facing legacy news and the need for bold policy intervention.
RBI Repo Rate Cut: Home Loan Interest Rates to Fall
RBI's MPC slashed repo rate by 25 bps to 5.25%, urging banks to cut lending rates. See how HDFC, SBI, ICICI, and other top banks' home loan rates are impacted. Check your potential EMI savings now!
Home loan rates set to drop to lowest since 2008
RBI cuts repo rate to 5.25%, pushing home loan rates towards 7.1%. EMI on Rs 1 crore loan could fall by Rs 1,440/month. Discover how this impacts borrowers and lenders.
Best NBFC FD Rates: Muthoot vs Shriram vs Bajaj Finance
Compare top FD interest rates from leading NBFCs like Muthoot Capital (9.10%), Shriram Finance, and Bajaj Finance. Find the best returns for your investment tenure. Make an informed choice today!
India's E&M Industry to Grow at 7.8% CAGR, Reaching $47.2B
India's entertainment and media industry is projected to surge from $32.2B in 2024 to $47.2B by 2029, fueled by digital adoption and a young population. Discover the key drivers and segment-wise growth.
Omnicom Cuts 4,000 Jobs, Merges Agencies After IPG Deal
Omnicom announces over 4,000 layoffs and major agency mergers following its $13 billion acquisition of rival IPG. CEO says savings will exceed $750 million. Read the full story.
Winning a Prize? The Fine Print Can Make It a Loss
Rajnish Sharma's story reveals how a seemingly won prize turned into a costly ordeal due to hidden charges. Read this cautionary tale about the perils of promotional fine print.
Mumbai BMC restricts digital billboard brightness in new policy
Mumbai's BMC implements new 2025 advertising guidelines limiting digital billboard brightness to 3:1 ratio to reduce glare. Learn how this affects road safety and urban landscape.
Omnicom-IPG Merger Creates World's Largest Ad Network
Omnicom Group acquires IPG in $13.5 billion deal, creating world's largest advertising company. Discover how this merger impacts India's ad industry, job market and competitive landscape.
AI Ad Explosion in India Fuels Brand Dilution Fears
Indian brands like Coca-Cola and Pidilite are using AI for cheap, fast ads, but experts warn this risks creative similarity and erodes brand authenticity. Discover the double-edged sword of AI in advertising.
Australia's Social Media Ban Pushes YouTuber Abroad
YouTube star Jordan Barclay considers moving overseas as Australia's world-first social media ban for under-16s threatens advertising revenue and creator economy. Read more.
US Senators Demand Probe into Meta's $16B Scam Ads
US Senators demand FTC, SEC investigation into Meta's $16 billion scam ad revenue. Meta denies claims, says it aggressively fights fraud. Read full details.
Google Ad Tech Monopoly: Judge's Decision Pending
US Judge Leonie Brinkema to decide if Google must spin off its ad exchange in landmark antitrust case. Ruling expected in 2025 could reshape digital advertising.
Highest FD Rates: 7 Banks Compared
Compare fixed deposit rates from HDFC, ICICI, SBI & more. Discover how a 0.5% difference can earn you extra ₹15,000-30,000. Make informed investment decisions today!
Govt Plans Ban on Online Ads for High-Risk Drugs
Indian government proposes sweeping ban on online advertisements for Schedule G, H, H1, and X drugs to combat self-medication and antimicrobial resistance. Read about the new regulatory changes.
Gold, Silver Prices Rebound Amid Safe-Haven Demand
Gold and silver prices recovered on Wednesday as investors sought safe havens. MCX Gold December futures rose 0.20% to ₹1,22,884. Key US economic data awaited for Fed rate clues.
Usha Uthup reflects on her iconic voice and career
Legendary singer Usha Uthup humorously contrasts her voice with Lata Mangeshkar and Asha Bhosle while celebrating her iconic advertising jingles that defined Indian pop culture.
AI Content on OTT: Monetization Challenges in India
AI-generated content is rapidly expanding on Indian streaming platforms, but advertisers remain cautious about monetization strategies. Explore the future of advertising vs subscription models.
Gold Rates Drop on Strong Dollar, Weak Global Cues
Gold and silver prices fell sharply on November 18. Get the latest rates for major Indian cities and insights into gold's 1,200% growth over 20 years. Check now!
Bengaluru Allows Ad Hoardings on Footpaths in New Policy
Bengaluru's revised outdoor advertising policy now permits hoardings on footpaths, raising concerns about pedestrian safety and urban aesthetics. Learn about the changes.
Bengaluru's 2025 Ad Rules Overhaul Outdoor Advertising
Bengaluru's new draft advertisement rules for 2025 introduce a centralized auction system to tackle illegal hoardings, enhance city aesthetics, and boost municipal revenue. Read the complete details.
Bright Outdoor Media Announces Strong H1 FY2026 Results
Bright Outdoor Media Limited reports impressive H1 FY2026 performance with 22% revenue growth and 15% EBITDA increase. The company expands its digital footprint across India.
Bright Outdoor Media Strong H1 FY26 Performance
Bright Outdoor Media Limited reports impressive H1 FY26 results with 10.85% revenue growth and 16.67% profit surge. The company announces ₹0.25 interim dividend.
GMADA hikes property rates up to ₹18,800/sq yd
GMADA increases base property rates by ₹5,000-₹15,000 per sq yard for 2025-26, drawing criticism from real estate experts warning of market slowdown impact.
Star Health Introduces India's First AI Insurance Ad
Star Health Insurance pioneers India's first AI-generated advertising campaign, revolutionizing insurance marketing with cutting-edge technology and emotional storytelling.
Truecaller Unveils ROI of Trust Measurement Suite
Truecaller introduces ROI of Trust, its first comprehensive measurement suite tracking attention, trust, confidence and advertising impact at scale for brands in India.
Offshore Betting Ads Surge in India: 70% Complaint Rise
India sees a 70% surge in complaints against offshore betting ads on platforms like Instagram and Facebook. Despite a new gaming ban, apps like 1xBet and Parimatch exploit legal loopholes. Read the full investigation.
HT Media Q2 Loss Narrows to ₹4.34 Crore
HT Media Ltd reduces quarterly loss to ₹4.34 crore while revenue grows to ₹451.50 crore. Print and digital segments show strong growth despite radio challenges. Read full analysis.
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