Her Majesty Queen Maxima of the Netherlands, the United Nations Secretary-General's Special Advocate for Financial Health (UNSGSA), visited SalarySe and HCG's Colaba Hospital in Mumbai on June 24, 2026, to observe how India is leveraging UPI-powered innovations, artificial intelligence, and payroll-linked financial infrastructure to improve financial health outcomes for salaried employees.
Queen Maxima's Focus on Financial Inclusion
Queen Maxima's visit comes at a crucial time in India's financial inclusion journey. As a leading global advocate for financial health and inclusion (2009-2024), she met with government representatives, regulators, and industry stakeholders to exchange perspectives on financial resilience and responsible innovation. Her interaction with SalarySe clients and senior leaders underscored the potential of digital public infrastructure in scaling financial health solutions.
SalarySe's Role in Employee Financial Health
SalarySe, one of India's fastest-growing startups in the employee financial health ecosystem, serves over 1.5 million employees across more than 100 enterprises in healthcare, technology, education, and other key sectors. The company's integrated financial health ecosystem helps employees access responsible liquidity, strengthen financial literacy, optimize compensation, improve financial and tax planning, and build long-term financial resilience. At the core of its innovation is an AI-powered financial health architecture built on India's Digital Public Infrastructure, combining UPI, payroll-linked services, AI-driven assessments, personalized guidance, and behavioral insights.
Interaction with Healthcare Workers at HCG
During the visit, Queen Maxima engaged with healthcare professionals at HCG's Colaba Hospital to understand the financial realities and challenges faced by frontline workers. Through candid conversations, she gained firsthand insights into how employer-supported financial health initiatives can strengthen financial confidence and improve resilience. HCG, a leading healthcare institution in India, partnered with SalarySe to provide employees with modern financial health solutions, recognizing the unique financial pressures on healthcare professionals.
Industry Leaders' Perspectives
Piyush Bagaria, Co-Founder of SalarySe, said: "We are deeply honoured that Her Majesty Queen Maxima considered SalarySe as part of her India visit. This recognition is not only a proud milestone for our company, but also a validation of India's ability to leverage technology, AI and Digital Public Infrastructure to improve financial health outcomes at scale. Our mission is to help over 100 million salaried Indians build stronger financial futures." Dr. Manish Mattoo, Executive Director and CEO of HCG, added: "We are honoured to have hosted Her Majesty Queen Maxima at HCG Colaba. Supporting our healthcare professionals' wellbeing, including their financial resilience, is an important part of our responsibility as an employer."
Broader Impact and Recognition
The visit underscored the global importance of financial health as a development priority and highlighted how partnerships between fintech companies, employers, and India's digital public infrastructure can create measurable impact. It reaffirmed India's position at the forefront of technology-driven solutions that improve financial resilience for millions. SalarySe's contribution to India's fintech ecosystem has earned national recognition, placing it among a select group of innovators shaping the future of digital financial infrastructure.
