Major Fintech Partnership Aims to Transform Rural Banking
In a significant move that promises to reshape India's rural financial landscape, WizzFinancial has announced a groundbreaking strategic partnership with Sahaj Retail Limited. This collaboration, announced on November 5th, 2025 in Kolkata, will leverage Sahaj's extensive rural network to bring comprehensive digital financial services to underserved communities across India.
Expanding Reach to Millions Through Phygital Network
The alliance will utilize Sahaj's existing network of over 350,000 rural centers, which is set to expand to 600,000 outlets across India. Through this partnership, WizzFinancial's innovative solutions including Wizz Voyager, Wizz UPI, and Wizz Wallet will become accessible to millions in rural and semi-urban areas who have traditionally faced barriers to formal financial services.
The partnership will facilitate the distribution of a comprehensive suite of financial products designed specifically for rural consumers. Key offerings include:
- Cross-border remittance services
- Micro-lending facilities
- Digital wallet solutions
- UPI-enabled payment systems
Leadership Perspectives on Rural Empowerment
Amir Nagammy, Founder & Group Chief Executive Officer of WizzFinancial, expressed enthusiasm about the partnership's potential. "This partnership is a testament to our dedication to innovation and customer satisfaction. We look forward to a future where our collective efforts will empower individuals, families, and businesses, enabling them to explore new horizons and connect effortlessly," he stated.
Mr. Biswajit Chatterjee, Chief Executive Officer of Sahaj Retail Limited, emphasized the alignment with their core mission. "At Sahaj, our mission has always been to strengthen the digital and financial inclusion ecosystem across rural India. This partnership with Unimoni represents a significant step forward in enhancing the service capabilities of our Sahaj Mitrs," he explained.
Strategic Importance and Market Reach
This collaboration combines Sahaj's village-level entrepreneurship model with WizzFinancial's corridor expertise spanning India, GCC countries, and the USA. The partnership positions WizzFinancial at the forefront of digital transformation in India's rapidly growing fintech market while supporting the national vision of Digital India.
WizzFinancial, through its India-based brand Unimoni, brings substantial global experience with over 50 licenses and operations across major corridors serving more than 4.3 billion people. The company's AI-powered payments and lending solutions are designed to reduce remittance costs in high-growth markets.
Sahaj's "Brick and Click" model, supported by its vast network of Sahaj Mitrs - local entrepreneurs serving as last-mile delivery agents - ensures that essential digital and financial services reach the most remote regions of India. This partnership represents a crucial step toward creating sustainable income opportunities for rural entrepreneurs while delivering trusted financial services to citizens in underserved areas.
