Amazon CEO Andy Jassy is in India, the company announced on Wednesday, unveiling a major expansion plan for its quick commerce business, Amazon Now. The initiative will extend the service to more than 300 cities across the country, with a commitment to building what the company calls 'India’s largest' delivery-in-minutes network.
Jassy visits Mumbai micro-fulfilment centre
Jassy began his India visit by touring an Amazon Now micro-fulfilment centre in Mumbai early Wednesday. The visit marks the first leg of his trip, signaling the strategic importance of the Indian market for Amazon’s global quick commerce ambitions.
Amazon Now: rapid delivery promise
Amazon Now is designed to deliver a wide range of products, including groceries, electronics, and household essentials, within minutes. The expansion to over 300 cities aims to compete with local quick commerce players like Zepto, Blinkit, and Swiggy Instamart, which have gained significant traction in India’s fast-growing market.
According to Amazon, the company will invest in building a dense network of micro-fulfilment centres and partner stores to enable faster delivery. The pledge to create 'India’s largest' delivery-in-minutes network underscores Amazon’s commitment to dominating the quick commerce space in the country.
India: a key market for Amazon
India remains a critical market for Amazon, with the company having invested billions of dollars in the country over the past decade. The quick commerce push aligns with the growing demand for instant delivery among Indian consumers, especially in urban and semi-urban areas.
While the company did not provide a specific timeline for the rollout, the announcement signals an aggressive expansion strategy. Amazon faces stiff competition from established local players and Reliance’s JioMart, which also offers rapid delivery services.
Jassy’s visit is expected to include meetings with government officials, business partners, and Amazon employees. The company has been expanding its logistics and technology infrastructure in India to support the quick commerce growth.
