Bizom Names Kartikay Mehta as Chief Business Officer
Bizom, an AI-first route-to-market platform serving over 750 consumer goods companies, has appointed Kartikay Mehta as its new Chief Business Officer. In this role, Mehta will oversee all business units at Bizom, with direct responsibility for revenue growth, customer success, strategic partnerships, and market expansion.
Over Two Decades of CPG Experience
Kartikay Mehta brings more than 20 years of experience in sales, business development, and commercial leadership within the CPG industry. He has held senior roles at Unibic Foods India, Wipro, Bausch & Lomb, VST Industries, and Godfrey Phillips India. His career includes building distribution networks, driving market expansion, and leading teams across sales, marketing, and commercial functions.
Having worked closely with CPG brands, distributors, and retailers, Mehta possesses a ground-level understanding of industry operations and growth strategies.
From Customer to Leader: A Unique Journey
Mehta’s appointment is notable for its unique backstory. While serving as Sales Director at Unibic Foods India, he was an active customer who worked closely with the Bizom team to co-create the platform based on real-world needs. This long-standing relationship now brings him to the other side of the table as a leader.
Leadership Perspectives
Lalit Bhise, Co-founder & CEO of Bizom, stated: "Kartikay brings exactly the kind of experience and relationships that will help us lead the next level of growth. His understanding of the CPG business from the ground up makes him the right person for it."
Kartikay Mehta commented: "Bizom is solving a problem that every CPG brand I have worked with has faced: getting reliable, actionable visibility across their sales and distribution operations. I have seen this gap from the brand side for years, and I am glad to now be on the side that is building the solution. I look forward to working with the team to grow Bizom's impact across more brands and markets."
About Bizom's Platform and Reach
Bizom is an AI-first Route-to-Market (RTM) platform for consumer goods companies, helping brands improve sales execution, distributor operations, retail intelligence, and decision-making through AI, automation, and real-time market visibility. Trusted by 750+ brands across 35+ countries, Bizom powers over $30 billion in annual GMV. The platform is used by more than 250,000 field sales representatives and 300,000 channel partners, forming one of the industry's largest RTM networks.
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