Crenny Secures ₹5 Crore Funding for AI-Driven Digital Commerce Platform
Crenny, an AI-powered digital commerce company based in Ahmedabad, has raised ₹5 crore in funding from prominent High Net Worth Individuals (HNIs) of Ahmedabad and Gujarat. The investment, made at an undisclosed valuation, will accelerate the company's mission to build digital commerce infrastructure that enables retail and regional businesses to adopt AI, conversational commerce, and modern customer engagement tools.
Founded by Rachit Dave and Raj Kothari, Crenny develops technology that simplifies how businesses sell, engage, and grow across digital channels. The platform integrates AI-powered ordering, conversational commerce, customer engagement, and commerce operations into a unified ecosystem, helping businesses create richer digital experiences while improving operational efficiency.
Conversational Commerce as the Future of Retail
As customer behaviour shifts from traditional websites and apps toward conversational experiences, businesses require infrastructure that allows natural interaction across messaging platforms. Crenny is investing in AI-driven commerce experiences that leverage channels such as WhatsApp to automate customer engagement, assist buying journeys, improve customer retention, and unlock new revenue opportunities through intelligent conversations.
Unlike conventional commerce software that focuses solely on transactions, Crenny aims to build a long-term infrastructure layer powering customer acquisition, ordering, engagement, CRM, and AI-enabled commerce for modern businesses. The company believes the future of commerce will be driven by intelligent, conversational experiences that foster lasting customer relationships beyond a single purchase.
Crenny Delights: A Marketplace for Regional Brands
Built on Crenny's technology, Crenny Delights (crennydelights.com) serves as the company's own flagship marketplace, connecting consumers with authentic regional food brands from across India. Rather than functioning as a conventional marketplace, Crenny Delights demonstrates how digital infrastructure can preserve regional businesses while dramatically expanding their customer reach.
Notably, Crenny Delights has already received orders from more than 50 cities and towns across India, including several smaller and remote locations where access to authentic regional brands has traditionally been limited. This early traction validates Crenny's belief that curated commerce can unlock long-tail demand by aggregating niche regional brands onto a common digital platform and making them discoverable nationwide.
Founders' Vision and Experience
"Regional brands ki reach local nahi rehni chahiye. Technology unhe poore India tak le ja sakti hai," said Raj and Rachit, emphasizing their belief that technology can extend regional brands' reach across India.
Prior to founding Crenny, the founders successfully built and sold a SaaS company, MyClassCampus, in a multi-million dollar deal to a VC-backed technology firm in Bangalore. This entrepreneurial journey has shaped Crenny's product-first approach toward solving complex commerce challenges through technology.
Plans for the Fresh Capital
Commenting on the fundraise, Rachit Dave, Co-founder of Crenny, said: "Commerce is rapidly becoming conversational. Businesses no longer need isolated tools for ordering, engagement, marketing, and customer relationships. Our vision is to build the digital infrastructure that brings these experiences together through AI, enabling businesses to grow more intelligently while delivering better experiences to their customers."
With the fresh capital, Raj Kothari stated that Crenny plans to further strengthen its AI capabilities, expand conversational commerce products, invest in merchant growth, and continue building technology that powers India's evolving retail economy.
