Kraftshala School of Business (KSB) announced on July 6, 2026, that its PGP in AI-Led Sales, Marketing and Business (ASMB) achieved 100% placements for the second consecutive year, with an average CTC of INR 11.55 lakh per annum and a highest CTC of INR 22 lakh. The programme fee is INR 2.59 lakh, yielding a 4.5x return on investment within nine months of enrolment.
Placement Statistics and Trends
The average CTC has risen steadily from INR 10.3 LPA in the first two batches to INR 11.08 LPA in Batch 3 and INR 11.55 LPA in Batch 4. Across all batches, the overall average stands at INR 10.64 LPA, the top 25% average is INR 15.74 LPA, and 80% of students secured packages of INR 9 LPA or above.
Recruiter Profile and Repeat Hiring
Eight out of ten companies that hire from KSB return for subsequent batches. Recruiters include Rippling, Nestle, Clevertap, BrowserStack, Piramal Consumer, Mensa Brands, LeadSquared, Prasuma (acquired by ITC), MyGate, and Betterplace. The sector breakdown is SaaS (36%), FMCG (27%), and Consumer Tech (18%).
Programme Design and ROI
The nine-month online programme focuses on AI-led sales and marketing for high-potential roles. KSB offers a unique placement accountability: if a student's job offer is below INR 7.5 lakh, 60% of the fee is refunded. According to Varun Satia, Founder and CEO, KSB, "The talent market has fundamentally shifted. AI has changed what companies need - they need people who combine sharp problem-solving with the ability to use AI tools to drive higher efficiencies, and they need them to deliver from day one."
Curriculum and Real-World Problem Solving
Manav Paroothi, Head of PG Programs at KSB, explained, "These kinds of outcomes are possible due to a deliberate design choice built into the curriculum from the ground up. We have partnered with some of the top companies in the country to ensure our students are solving their real business problems during the program itself." Graduates receive direct feedback, work with the latest AI tools, and learn at an exceptional pace.
Early Career Success of Graduates
Companies continue to hire from the programme due to graduate performance. Ashish Yakri, placed at Rippling, exceeded his sales targets by 300% in his first few months. Tushar Tyagi, placed at Mensa Brands, was recognized as the best Area Sales Manager in his first year. Pramukh, Sales Development Manager at Rippling, noted, "The candidates from Kraftshala's PGP in AI-Led Sales, Marketing and Business came well-prepared. You can tell they've been trained on the right fundamentals -- the conversations during interviews were sharp and grounded."
Upcoming Offline Programme
In August 2026, KSB will launch its offline programme on the Gurugram campus, adding in-person business labs, live on-field work, campaign launches, and SDR shadowing to the placement-first model. The online programme has delivered 4.5x ROI and 100% placement for two consecutive years. Applications are open for both online and offline programmes.
Key Statistics Summary
- Overall average: INR 10.64 LPA
- Highest CTC: INR 22 LPA
- Top 25% average: INR 15.74 LPA
- 100% placement rate for Batch 3 and Batch 4
- 4.5x ROI on INR 2.59 lakh fees
- 60% refund if placement below INR 7.5 lakh
(This is a press release from BusinessWire India. The Tribune assumes no responsibility for its content.)
