Maruti Suzuki has introduced a limited-period price protection scheme for buyers of its entry-level cars, providing relief amid rising input costs that have put pressure on vehicle prices. Under this initiative, customers who book an Alto K10, S-Presso, Celerio, or WagonR on or before June 14, 2026, will be shielded from any price increase announced after their booking.
Price Hike Details
Maruti Suzuki recently announced a price hike of up to Rs 30,000 across its model range, effective from June 2026. However, customers booking these four small cars within the specified period will continue to benefit from existing prices, even if delivery takes place later. The company stated that the scheme is designed to preserve affordability in the entry-level segment and support first-time car buyers.
Suhana Safar Financing Initiative
In addition to the price protection offer, Maruti Suzuki is promoting a new financing initiative called 'Suhana Safar', aimed at customers who may struggle to arrange an immediate down payment or commit to monthly loan installments. Developed in partnership with AU Small Finance Bank, the programme combines a recurring deposit with a future vehicle loan.
How Suhana Safar Works
Under the scheme, customers can deposit a fixed monthly amount, roughly equivalent to around 80 percent of the estimated EMI of their desired vehicle, into a recurring deposit account. The savings period can range between three and six months. Once the recurring deposit matures, the accumulated amount can be used as a down payment for a car loan from the same bank. Maruti Suzuki says this model allows customers to assess their ability to manage future EMI payments while continuing to balance household expenses.
Positive Response
The company revealed that the programme has received a positive response since its launch last month. According to Maruti Suzuki, the initiative has already generated around 8,000 enquiries and over 1,700 bookings.
