ZIEL Network has announced a strategic partnership with Poppy Seed Communication and the launch of ZIEL42, a new-age media, performance, and growth intelligence company. This marks a milestone in ZIEL Network's vision of creating a modern marketing ecosystem that combines specialist expertise, entrepreneurial thinking, and integrated execution to drive measurable business outcomes.
Partnership with Poppy Seed Communication
Founded by Ashwani Dhingra, Poppy Seed Communication brings decades of experience in strategic communications, brand building, and integrated marketing. The partnership aims to deepen collaboration across clients, capabilities, and opportunities. Ashwani Dhingra is recognized for blending strategic thinking with practical business understanding, helping brands navigate communication challenges, business transformation, and growth across multiple sectors.
Launch of ZIEL42
ZIEL42 is a dedicated media and growth company built on the premise that media is no longer just a marketing function but a business infrastructure. It operates at the intersection of media, commerce, analytics, consumer behavior, and creative intelligence. Unlike traditional media agencies focused on campaign optimization, ZIEL42 positions itself as a growth infrastructure company, connecting media investments directly to business outcomes such as acquisition efficiency, demand generation, retention, profitability, market penetration, and long-term enterprise value.
Leadership Perspectives
Ankit Grover, Co-founder and CEO of ZIEL Network, stated: "One of the things we've always believed at ZIEL Network is that the future will be built by specialists who have earned their expertise through years of doing the work. Ashwani is one of the industry's most experienced and respected practitioners. What impressed us wasn't just the quality of the work, but the depth of expertise and entrepreneurial mindset behind it. This coming together brings complementary strengths, shared values, and new opportunities to create greater value for the brands we serve. At the same time, the launch of ZIEL42 represents our conviction that growth today sits at the intersection of media, commerce, data, and creativity."
Ashwani Dhingra, Founder & Director of Poppy Seed Communication, added: "Partnering with ZIEL Network gives us the opportunity to remain entrepreneurial and specialised while becoming part of a larger ecosystem of complementary expertise and capabilities. The launch of ZIEL42 further reinforces the network's future-facing vision, and we're excited to contribute to this next chapter of growth together."
Ecosystem Vision
ZIEL Network's focus is on building a closely connected ecosystem of founder-led businesses that retain their entrepreneurial spirit while collaborating to create greater value for clients. As brands increasingly seek partners capable of driving both brand-building and business growth, ZIEL Network believes the future lies in stronger ecosystems of specialists working together, rather than larger agencies.
