Dairy product major Mother Dairy announced on Wednesday that it has increased milk prices by Rs 2 per litre across key variants, effective from May 14, according to a report by PTI. Separately, the Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets products under the Amul brand, also raised milk prices by Rs 2 per litre across India.
The latest back-to-back price revisions by two of India's largest dairy brands come amid rising costs of cattle feed, fuel, packaging material, and procurement from farmers. Amul stated that the increase was necessary due to a "substantial increase" in the cost of cattle feed, milk packaging film, and fuel. The cooperative also noted that its member unions raised farmers' procurement prices by Rs 30 per kg of fat, marking a 3.7 per cent increase over May 2025 levels.
The Amul hike, effective from May 14, translates into an increase of around 2.5 to 3.5 per cent per litre across major fresh pouch milk variants. The previous milk price increase by Amul was implemented on May 1, 2025. These consecutive price hikes reflect the ongoing pressure on dairy companies from rising input costs, which are being passed on to consumers.
