India's quick commerce segment is projected to grow at 40% year-on-year in 2026, reaching INR 1.08 lakh crore, more than double the pace of overall digital commerce, according to an Equirus report. The report estimates India's total digital commerce market at INR 8 lakh crore for the year.
Dark-Store Expansion Drives Growth
The combined dark-store networks of Blinkit, Instamart, and Zepto expanded to 5,026 locations in May 2026, up from 3,405 a year earlier, highlighting the sector's focus on expanding delivery capacity. Ice cream, beverages, and face-care products emerged as the strongest seasonal gainers during the period.
Digital Channels Key to Retail Sector
Equirus expects digital channels to remain a key driver of India's retail sector, supported by resilient consumer spending, increasing adoption in Tier-II and Tier-III cities, and rising household incomes. The report noted that digitalisation and financing partnerships are reshaping retail channels and supporting demand for discretionary and durable products, although growth may become more selective.
Weather-Related Risks and Demand Pressures
The report cautioned that consumer demand could face pressure from weather-related risks. India recorded a 46% rainfall deficit between June 4 and June 22, making the month one of the driest in more than a century. A below-normal monsoon and food inflation could weigh on rural incomes and FMCG demand, with industry estimates suggesting FMCG volume growth may remain capped at 3-4% if inflationary pressures persist.
FMCG Companies Respond with Price Cuts and Innovation
Consumer packaged goods companies are responding through price reductions and product innovation to revive volumes and encourage higher spending on essential categories, the report added.
