Registration for IAA MOBILITY 2027 is now officially open, with interest from the international mobility sector reaching record-breaking levels even before the regular registration period began. According to the German Association of the Automotive Industry (VDA), more than 100 companies have pre-registered as rebookers. As a result, over a year ahead of the event, scheduled for September 7-12, 2027, 53 percent of the total space used at IAA 2025—both downtown and at the exhibition center—has already been reserved.
Hybrid Concept Drives High Demand
VDA Managing Director Jurgen Mindel stated, "The high volume of already registered rebookers shows that our hybrid concept is hitting the mark. This lays the groundwork for IAA MOBILITY to further expand its role as the world's leading platform for mobility, sustainability, and tech."
High-Profile Exhibitors Across All Sectors
Pre-registered companies include major automotive and technology firms such as AUDI, AUMOVIO, BMW, CATL, Changan Automobile, CUPRA, Ford, GAC, Google, Horizon Robotics, Horse Powertrain, Hyundai Motors, Mahle, Mercedes-Benz, Polestar, Porsche, Riese & Muller, SAP, Schaeffler Technologies, smart, Sonatus, VW, XPENG, and ZF.
Mathias Geisen, Member of the Board of Management of Mercedes-Benz AG, commented, "As the inventors of the automobile, we have been shaping mobility for 140 years—so participating in IAA MOBILITY is a core part of our DNA." Dr. Sandra Wolf, CEO of bicycle manufacturer Riese & Muller, noted: "Our greatest success at IAA MOBILITY was proving that premium e-bikes and cargo bikes belong on equal footing at a mobility show—an event traditionally dominated by the automotive industry." Matthias Zink, CEO Powertrain & Chassis at the Schaeffler Group, added, "IAA MOBILITY 2025 was a fantastic experience for Schaeffler. Direct dialogue with our customers provided vital insights and solidified the strong partnerships we've built."
High Exhibitor Satisfaction in 2025
The popularity of IAA MOBILITY is reflected in an increased recommendation rate among exhibitors. Eighty-three percent of surveyed exhibitors stated they would "definitely" or "likely" recommend participating in IAA MOBILITY to other exhibitors, up from 72 percent in 2023. VDA Managing Director Jurgen Mindel emphasized: "As organizers, we see this highly positive trend as a complete validation of our conceptual strategy. In terms of overall satisfaction, IAA MOBILITY 2025 received a 96 percent positive rating from exhibitors. This means our exhibitors rated their participation in Munich as 'excellent,' 'very good,' or 'good.'"
Strong Performance in 2025 and Long-Term Stability Until 2031
At IAA MOBILITY 2025, 750 exhibitors from 37 countries showcased their products and innovations, featuring over 350 world premieres and product launches. International exhibitors accounted for 57 percent of the total, with the largest contingents coming from China, South Korea, Austria, Italy, and the United States. This strong international presence was mirrored by attendees, with international visitors making up roughly 24 percent of the total crowd. Furthermore, the VDA and Messe Munchen have extended their successful partnership, ensuring IAA MOBILITY will remain in Munich until at least 2031.
