The Soybean Processors Association of India (SOPA) has called on the central government to restore standardised packaging norms for edible oils, cautioning that the removal of such regulations has led to widespread consumer confusion and market distortions.
Deregulation Impact on Consumers
In a representation to the Department of Consumer Affairs, SOPA highlighted that the elimination of standard pack sizes in January 2023 has resulted in a surge of non-uniform quantities, such as 350 ml, 440 ml, 810 ml, and 910 ml. This proliferation makes it challenging for consumers to compare prices and assess the true value of products.
"We have written to the government demanding the restoration of standard pack sizes, as a move intended to provide freedom of choice has resulted in freedom to mislead," said DN Pathak, Executive Director of SOPA.
Misleading Pricing Practices
SOPA noted that visually similar pouches with different quantities are often priced in ways that deceive buyers. "A consumer is often presented with two visually similar pouches, one containing 880 ml and another 910 ml. The lower-priced pack appears cheaper but actually has a higher cost per litre," Pathak explained.
The industry body argued that the current system, which mandates the declaration of unit sale price, has failed to address the issue effectively. "The typical retail consumer does not calculate per unit prices while shopping. The unit price is often displayed in small print or in paise with decimals, making it ineffective in real buying situations," Pathak added.
Unfair Competition and Market Dynamics
SOPA also flagged that deregulation has created an uneven playing field, forcing even compliant manufacturers to adopt non-standard pack sizes to remain competitive. "Even honest manufacturers are being compelled to follow non-standard pack sizes just to stay relevant in the market," he said.
The association has urged the immediate restoration of standard packaging quantities, along with a transition period for manufacturers to adjust their production and packaging systems without disruption.
