TN Beat Expo Highlights Tribal and SHG Innovations in Coimbatore
The vibrant two-day TN Beat Expo kicked off at the Codissia trade fair complex in Coimbatore on Saturday, showcasing an impressive array of products crafted by self-help group members and tribal communities from across Tamil Nadu. Organized by the Tamil Nadu Adi Dravidar Housing and Development Corporation Ltd., the event features bamboo toothbrushes, wooden toys, coconut shell crafts, organic food, and many other sustainable items, drawing attention to grassroots entrepreneurship and cultural heritage.
Empowering Livelihoods Through Self-Help Groups
V Sulochana, hailing from Colony Pudur, a tribal settlement in Annaikatti, shared her inspiring journey. "The self-help group is the main reason for our livelihood," she explained. "We are now able to engage in businesses such as packing herbal powder, forest honey, and tamarind. Additionally, we create small cotton bags, enabling women to earn a steady income from these ventures." Her testimony underscores the transformative impact of SHGs in providing economic stability and opportunities for marginalized communities.
Success Stories of Entrepreneurial Women
K Jayashree, a 37-year-old entrepreneur from Theni district, highlighted how SHGs facilitated her business growth. "Through the support of self-help groups, I secured a loan of up to Rs 10 lakh, which I invested in a manufacturing company," she said. "Now, I sell menstrual cups under my own branding and have brought positive change to my village. Over 200 women in the area have started using these cups, promoting health and empowerment." This example illustrates how financial assistance and training can spur innovation and social change.
Government Support and Production Insights
P Subrahmaniam of Perur displayed wooden toys crafted by his wife, S Annapoorni, a member of the Kadalarasi SHG. "These toys are produced by nearly 10 women in the group," he noted. "The government often facilitates loans and provides free training programs for SHGs. With the financial aid, we procured machinery, allowing us to manufacture at least 50 pieces daily." This demonstrates the crucial role of governmental initiatives in enhancing productivity and skill development among artisans.
Diverse Products Attracting Visitors
The expo also features products from the Kotha and Toda tribes, which have captivated many attendees. The diverse offerings include:
- Homemade soaps and lip balms
- Millet-based varkeys and chocolates
- Forest honey and traditional pottery
- Handmade jute bags, clips, and pouches
These items not only promote sustainable living but also celebrate the rich cultural traditions of Tamil Nadu's tribal communities, making the TN Beat Expo a significant platform for economic and cultural exchange.
