Whirlpool India Expands Portfolio with Launch of Protton NXT 3-Door Refrigerator Series
Whirlpool India has significantly broadened its home appliances lineup by introducing the new Protton NXT 3-door refrigerator series. The company asserts that this innovative range is designed to provide an enhanced refrigeration experience tailored for contemporary Indian homes, addressing the evolving demands of modern consumers.
Targeting Modern Consumer Preferences
Whirlpool has highlighted that the latest refrigerator lineup is aimed at customers who increasingly seek appliances that combine superior performance with premium aesthetics. In today's homes, design and visual appeal have become just as crucial as functionality, driving the need for products that seamlessly integrate into modern interiors.
The new Protton NXT series features a unique 3-door design that not only improves cooling retention and storage organization but also elevates the aesthetic appeal of living spaces. This design adapts well to contemporary home decor, adding overall charm and sophistication to kitchens.
Advanced Features and Technologies
The Protton NXT series incorporates several cutting-edge features to enhance user experience:
- Fastest Convertible Technology: Allows for flexible storage options to meet varying needs.
- 6th Sense Technology: Ensures precise temperature control for optimal food preservation.
- Ozone Refresh Technology: Helps maintain freshness by reducing bacterial growth and odors.
Pricing and Availability
The new Whirlpool Protton NXT 3-door refrigerator range is now available across leading retail stores and online platforms in India. Prices start from Rs 27,500, making it accessible to a wide range of consumers seeking premium home appliances.
Key Specifications and Highlights
Here are the detailed specs and features of the Protton NXT series:
- Design: 3-door format for improved cooling and storage.
- Cooling Efficiency: Up to 43% less cold air loss compared to conventional 2-door models, with Fresh Flow vents providing 360-degree cooling.
- Storage: Up to 40% extra space for fruits and vegetables, with compartment access designed to minimize cooling loss.
- Hygiene: Microblock Technology prevents up to 99% of bacterial growth, while the Active Deo System controls odors between compartments.
- Freshness Support: FreshNXT Technology drains excess moisture, preserving food freshness for up to 15 days.
- Energy Efficiency: 4 Star Frost-Free rating as per 2026 BEE standards, ensuring lower power consumption.
Executive Insights on the Launch
Nakul Tewari, Vice President of Marketing at Whirlpool India, commented on the launch, stating, "Indian households today expect their refrigerators to do a lot more – offer better space utilisation, preserve freshness for longer, and consume less energy – while looking stylish and modern. With Protton NXT, we have introduced a unique 3-door format to deliver superior cooling efficiency and smarter storage, while integrating advanced freshness technologies. This reflects Whirlpool’s commitment to building differentiated innovations that deliver smart functionality and superior performance."
This launch underscores Whirlpool's dedication to innovation in the home appliances sector, catering to the dynamic needs of Indian consumers with products that blend technology, design, and efficiency.
