ZeroB, the flagship water purification brand of Ion Exchange (India) Ltd., has appointed fitness icon, actor, and endurance athlete Milind Soman as its brand ambassador. The partnership aims to inspire healthier lifestyles by emphasizing the importance of pure drinking water as a fundamental aspect of wellness.
Milind Soman Aligns with ZeroB's Mission
For over four decades, ZeroB has pioneered innovative water purification solutions combining advanced technology with trusted performance. As consumers increasingly adopt preventive healthcare and holistic wellness, the brand's association with Soman underscores the significance of conscious daily choices for long-term health. Soman, recognized as one of India's most influential advocates of fitness and mindful living, has inspired millions through his disciplined lifestyle and endurance achievements. His philosophy aligns seamlessly with ZeroB's mission of ensuring every household has access to clean, safe, and healthy drinking water.
CEO and Ambassador Comments
Yogesh Bajpai, CEO of ZeroB, stated, "At ZeroB, we believe that wellness begins with the essentials, and pure drinking water is at the very heart of it. As consumers become increasingly conscious about preventive healthcare, they are looking for trusted solutions that support healthier living every day. Milind Soman perfectly embodies the values of discipline, authenticity, and mindful living that define our brand." Bajpai added that Soman's credibility and commitment to holistic wellness make him an ideal ambassador to strengthen the brand's connect with health-conscious consumers across India.
Milind Soman commented on the partnership, saying, "I've always believed that health is built on the choices we make every day, what we eat, how we live, and even the water we drink. I don't compromise on my well-being, and that's why I trust ZeroB."
ZeroB's Product Range and History
Since 1986, ZeroB has been a trusted name in water purification, offering a comprehensive range of solutions including RO water purifiers, water softeners, alkaline water systems, and advanced purification technologies designed to remove contaminants while retaining essential minerals. With this partnership, the brand aims to amplify awareness about the role of clean drinking water in preventive healthcare and inspire consumers to make informed choices for themselves and their families.
Integrated Marketing Campaign
The collaboration will be rolled out through an integrated marketing campaign spanning digital platforms, social media, print, retail touchpoints, and consumer engagement initiatives. Milind Soman will lead the brand's communication on healthy living and the importance of pure water.
About ZeroB
ZeroB, the flagship consumer water purification brand of Ion Exchange (India) Ltd., has been delivering trusted water treatment solutions to Indian households since 1986. The brand offers a wide range of RO, UV, alkaline water purifiers, water softeners, and filtration solutions designed to provide safe, pure, and healthy water. Backed by Ion Exchange's decades of expertise in water and environment management, ZeroB combines innovative technology with reliable performance to address diverse water quality needs. With a strong nationwide presence and commitment to quality, the brand continues to promote healthier living by making clean drinking water accessible to homes across India.
