As Delhi-NCR's real estate landscape undergoes a rapid transformation, the NH24 corridor, long dominated by local developers and fragmented group housing societies, is witnessing the arrival of institutional, pan-India players bringing a fundamentally different development philosophy. The Ghaziabad-Indirapuram micro-market, historically underserved by premium developers despite its large base of affluent end-users, is now at the centre of this shift.
Leading this charge is Prestige Group, one of India's most trusted real estate conglomerates, with its landmark 62.5-acre integrated township, The Prestige City Indirapuram Extension. In a conversation with Sana Rezwan, Executive Director, North India, Prestige Group, we explore what brought the Bengaluru-headquartered developer to this corridor, how The Prestige City differs from everything that came before it, and why this project could well redefine the benchmark for premium urban living in the region.
Strategic Vision Behind Choosing Indirapuram Extension
Prestige Group's entry into the NCR via Indirapuram Extension was guided by a long-term vision to participate in one of India's most dynamic and evolving residential corridors. The NCR has always been a strategically important market for us and we wanted to capitalise on the core infrastructure corridor. Indirapuram Extension stood out for its strong infrastructure growth, excellent connectivity via NH24, and its emergence as a preferred destination for aspirational homebuyers. This location provides unparalleled multi-directional connectivity with a 15-minute window of signal-free drive to Akshardham, East Delhi and the IT hub of Noida Region.
While Gurugram and Greater Noida have seen a massive influx of institutional, Tier-1 developers, the Ghaziabad/Indirapuram micro-market historically relied on local developers and standalone cooperative group housing societies. Indirapuram is highly saturated, but its Extension (Siddharth Vihar) offers a blank canvas. Prestige identified a vast population of affluent end-users in Ghaziabad and East Delhi who wanted a high-end lifestyle but were reluctant to move across the NCR to Gurgaon. By introducing our signature luxury standard, we captured a captive market starved for premium, institutional-grade execution.
Our vision was not simply to launch another residential project, but to create a holistic destination that reflects the scale, quality, and community-centric philosophy for which Prestige Group is known across India. The Prestige City Indirapuram reflects our confidence in the long-term growth story of the NCR and our commitment to contributing meaningfully to its next phase of urban transformation.
Integrated Township Model vs. Existing Landscape
The residential landscape along the NH-24 corridor (stretching across Ghaziabad and Siddharth Vihar) has historically been defined by standalone group housing societies, local developer projects, and dense, fragmented pockets. The Prestige City disrupted this norm. Its 62.5-acre integrated township model introduces an institutional scale, layout philosophy, and lifestyle ecosystem previously unseen in this sub-market.
While much of the existing supply along NH24 has focused largely on standalone housing, our approach is centred on creating a mixed-use environment where residential, retail, lifestyle, leisure, and social infrastructure coexist seamlessly. At the core of the development philosophy is the creation of a self-contained ecosystem designed around the evolving needs of modern urban living.
Forum Mall Integration
Unlike conventional residential projects that typically incorporate limited retail in the form of podium or ground-floor convenience shops, The Prestige City integrates an approximately 8 lakh sq. ft. Forum Mall within the township itself.
Decentralised Clubs
In contrast to traditional group housing developments that rely on a single shared clubhouse for the entire community, The Prestige City features three large-format clubhouses, each dedicated to a specific residential cluster. This decentralised amenity model ensures better accessibility, reduced overcrowding, and a significantly enhanced lifestyle experience for residents.
Prestige Group brings decades of experience in developing landmark mixed-use destinations across cities such as Bengaluru, Hyderabad, Chennai, Kochi, and Mumbai. That expertise enables us to curate not only homes but also vibrant communities with thoughtfully designed infrastructure, premium amenities, and long-term value creation. We believe The Prestige City as a brand will redefine the residential landscape by introducing a more future-ready, lifestyle-driven urban development model.
Adapting National Expertise for NCR Homebuyers
While Prestige Group brings decades of national expertise and a strong legacy of delivering premium developments across India, we firmly believe that each market has its own character, aspirations, and buyer preferences. NCR homebuyers are highly discerning, design-conscious, and value-driven, and our approach has been to align our offerings closely with these expectations.
At The Prestige City Indirapuram, we have carefully incorporated elements that resonate with the NCR audience, including spacious layouts, lifestyle-oriented amenities, strong connectivity, and a focus on community living. We also understand that buyers in this market place significant importance on credibility, timely delivery, construction quality, and long-term appreciation potential.
Our pan-India experience gives us an advantage in understanding evolving urban lifestyles and global development trends, while our local market approach ensures the project remains deeply relevant to the needs of NCR residents. The idea is to combine the trust and execution strength of a national brand with the sensibilities and aspirations of the local market.
Architectural and Lifestyle Highlights of Mayflower Phase
The Mayflower phase has been conceived as a premium lifestyle offering within The Prestige City Indirapuram, designed for buyers seeking a refined and elevated living experience. The architecture emphasises contemporary aesthetics, spacious planning, natural light, and a seamless connection between indoor and outdoor spaces.
One of the defining highlights is the emphasis on lifestyle-led living. From thoughtfully curated amenities and landscaped open spaces to wellness zones, recreational areas, and social hubs, every aspect has been designed to enhance everyday living. The residences reflect a modern urban sensibility while ensuring comfort, privacy, and functionality.
The Mayflower phase also benefits from being part of a larger, integrated township ecosystem, which gives residents access to a wider range of lifestyle conveniences and community infrastructure. For premium buyers today, luxury is no longer confined to the apartment itself; it is about the overall environment, experiences, and quality of life, and that is precisely what Mayflower aims to deliver.
Long-Term Value for Investors
From an investment perspective, The Prestige City Indirapuram brings together several strong fundamentals that underpin long-term value creation. Firstly, the project is backed by Prestige Group's established legacy, execution track record, and credibility built over decades across multiple Indian markets. Brand trust remains a critical factor for investors, particularly in large-scale developments.
Secondly, the strategic location along the rapidly developing NH24 corridor offers significant growth potential, driven by infrastructure upgrades, improved connectivity, and rising residential demand across the NCR. Integrated townships also tend to deliver stronger long-term appreciation because they provide a complete and sustainable urban ecosystem.
Additionally, the scale of the development, planned social infrastructure, lifestyle positioning, and future-ready design approach collectively contribute to sustained desirability among end users and tenants. Investors today are increasingly looking beyond short-term gains and focusing on developments that can maintain relevance and demand over time.
We believe The Prestige City Indirapuram is well-positioned to become a landmark destination that offers lifestyle value and long-term investment confidence.
