In a landscape often dominated by profit-centric models, Indian entrepreneur Lohith Tamanana is charting a different course. His mission is twofold: to help individuals grow beyond conventional 9-to-6 employment and to spread tangible joy and purpose through genuine human connection. This dual vision is embodied in his business philosophy and the social collective known as the Lakshya Army.
The Philosophy: Rise Yourself to Help Mankind
The core belief driving Lohith Tamanana is simple yet profound: 'Raise Yourself to Help Mankind'. This is not a mere slogan but the foundational principle shaping every business and personal decision. For Lohith, true success is not defined by escaping a job but by uplifting others in the process. His platform attracts a diverse group, from IIT graduates and medical professionals to homemakers, proving that varied dreams can advance together through mutual support.
His business model is built on belief and freedom, not pressure. Many begin their entrepreneurial journey with his team as a side hustle while maintaining their regular jobs. The focus is on long-term skill development, confidence building, and leadership cultivation. The goal is to open eyes to new possibilities, not to force anyone to quit their current role. This approach fosters a unique culture of learning where engineers, doctors, and homemakers collaborate and grow together.
The Lakshya Army: Impact Through Joy, Not Just Donations
As his business expanded, Lohith felt a deeper calling to give back to society. This led to the creation of the Lakshya Army, a collective of like-minded entrepreneurs driven by kindness. The Army consciously avoids conventional donation models. Instead, its members focus on creating joyful experiences and memories.
The team regularly visits orphanages and centres for children with special needs, especially during festivals like Christmas and New Year. They bring food, warmth, and most importantly, smiles. Lohith firmly believes that memories hold more value than money. A key part of their mission is to offer choice and dignity. Children are taken to restaurants, cinemas, or for ice cream, encouraged to choose what they like and enjoy without fear. This philosophy once earned Lohith the affectionate title of 'Ice Cream Wala Anna' from the children, a moment he cherishes deeply.
Roots and Resilience: The Journey of an Entrepreneur
Lohith's approach is shaped by his background and experiences. Hailing from a middle-class defence family, he imbibed strong values of discipline early on. Growing up in cities like Mumbai and Visakhapatnam exposed him to diverse life perspectives. His path was not without hurdles; it included early struggles, failed start-ups, and the courageous decision to leave a stable IT job.
With over seven years in entrepreneurship and distribution business, he has built teams and ventures across India and internationally. Through it all, his core belief has remained constant: 'The more you give, the more you receive'. He offers pragmatic advice to aspiring entrepreneurs, stating that building a significant organization requires consistent effort over four to five years. "Success cannot be delivered like a Swiggy or Blinkit order," he often remarks, tempering expectations with the reality of entrepreneurial grit.
Supported by his parents, mentors, and dedicated team, Lohith Tamanana continues to weave a narrative of business success that is intrinsically linked with grace, purpose, and compassion. His story demonstrates that enterprise can be a powerful vehicle for personal growth and profound social impact.
