Shares of online travel agency EaseMyTrip witnessed a dramatic surge on Tuesday, climbing more than 18% in a single trading session. This significant jump in the company's stock price came immediately after it unveiled a major promotional campaign, the 'Winter Carnival Sale'. The initiative is designed to help Indian travelers plan their year-end winter holidays with substantial savings and convenient booking options.
Details of the Winter Carnival Sale
The eagerly awaited Winter Carnival Sale is scheduled to run from December 2 to December 9, 2025. This period strategically covers the peak travel season, allowing customers to book cost-effective fares and accommodations for their Christmas and New Year getaways. The sale encompasses discounts across multiple travel categories, including flights, hotels, buses, and cab services.
Highlighting the sale are specially priced holiday packages, which start at an attractive price point of ₹7,999. To avail of these deals, customers need to use the promotional code 'CARNIVAL' while booking on either the EaseMyTrip website or its mobile application.
Extra Benefits and Partner Offers
Beyond the core discounts, EaseMyTrip has layered on additional benefits to enhance customer savings. Travelers can enjoy extra reductions when making payments using credit cards issued by partner banks: HSBC, ICICI, and AU Bank. The company is also running a giveaway contest for top spenders during the sale period.
All customers will gain access to exclusive offers from a suite of partner brands, which includes EazyDiner, Foxtale, Nasher Miles, and Pilgrim. Furthermore, EaseMyTrip has secured special discounted rates with a vast, curated list of hotel chains. Esteemed partners for this sale include major names like Club Mahindra, Lemon Tree, OYO, Sayaji, Sterling, TreeHouse, WelcomHeritage, and many others, ensuring options for every type of traveler.
Company's Vision and Market Reaction
Commenting on the launch, Manmeet Ahluwalia, Chief Marketing Officer of EaseMyTrip, stated that the year-end holiday season is highly anticipated by travelers. He emphasized that the Winter Carnival Sale aims to make winter travel more accessible and rewarding. The campaign leverages strong airline partnerships, curated hotel offers, and multi-category discounts to deliver maximum value for customers' travel plans.
The market responded very positively to this aggressive consumer-facing move. On the BSE, EaseMyTrip shares opened at ₹7.14 apiece. During the day's trading, the stock hit an intraday high of ₹8.47 per share and a low of ₹7.06 per share. Notably, the stock also touched a new 52-week low on the same day, indicating high volatility, but the overwhelming sentiment was bullish driven by the sale announcement.
The substantial rise in share price reflects investor confidence in EaseMyTrip's strategy to capture a significant share of the lucrative winter vacation market through targeted discounts and strategic partnerships.
