The initial public offering (IPO) of digital-first beauty brand Ravelcare commenced its subscription period today, December 1, witnessing robust investor demand right from the start. The public issue, which will remain open until Wednesday, December 3, is an entirely fresh issuance aiming to raise ₹24.10 crore.
Ravelcare IPO: Key Details and Timeline
The company is offering 19 lakh shares at a price band of ₹123 to ₹130 per share. There is no offer-for-sale (OFS) component, meaning all proceeds will go to the company. The book running lead manager for the issue is Marwadi Chandarana Intermediaries Brokers Pvt. Ltd., with Kfin Technologies Ltd. acting as the registrar.
The basis of allotment is expected to be finalized on Thursday, December 4. Successful investors are slated to receive their shares on Friday, December 5, with refunds also being processed the same day for unsuccessful applicants. The official listing of Ravelcare shares on the BSE SME platform is scheduled for Monday, December 8.
Strong Investor Sentiment and Fund Utilization
Investor appetite for the IPO appears strong. By 1:35 PM on the first day, the issue was already subscribed 6 times overall. The retail investor portion led the charge, subscribed 6.97 times, followed by the Non-Institutional Investors (NII) portion at 7.02 times. The Qualified Institutional Buyers (QIB) portion saw 3.52 times subscription.
This positive sentiment is mirrored in the grey market, where the Ravelcare IPO commands a premium (GMP) of ₹52. This suggests the stock could debut around ₹182, a potential 40% premium over the upper price band of ₹130.
The company plans to utilize the net proceeds from the fresh issue for strategic growth. ₹11.5 crore is earmarked for marketing and advertising to boost brand visibility. Another ₹7.8 crore will fund a new manufacturing facility in Mauje-Peth, Amravati, with the remaining amount allocated for general corporate purposes.
About Ravelcare and Investment Snapshot
Incorporated in 2018, Ravelcare has established itself as a digital-first player in the beauty and personal care segment. Its portfolio spans haircare, skincare, and bodycare products. The company employs a direct-to-consumer model, supported by major e-commerce and quick-commerce platforms, serving customers across India and in international markets like the UAE, USA, and Australia.
Financially, for the six months ending September 30, 2025, Ravelcare reported revenue of ₹14.4 crore and a profit after tax (PAT) of ₹3.2 crore. For the full fiscal year 2025, it posted revenue of ₹24.98 crore and PAT of ₹5.25 crore.
For retail investors, the minimum application is for 2 lots, with a lot size of 1000 shares. At the upper price band of ₹130, this translates to a minimum investment of ₹2.60 lakh. Prior to the IPO launch, the company secured ₹6.83 crore from anchor investors on November 28.
