In a significant move that underscores the growing importance of artificial intelligence in financial markets, brokerage firm Zerodha has made a strategic $5 million investment in Tijori Finance, a Bengaluru-based market data and research platform.
From Standard Feeds to AI-Driven Insights
Tijori Finance began its journey by subscribing to standard exchange feeds but quickly identified a critical gap in the market. According to founder Siddharth Hegde, traditional financial data only tells half the story. Structured data from balance sheets and P&L statements provides limited visibility, while the most valuable insights often lie buried in unstructured sources like annual reports, investor presentations, and conference calls.
"Structured data is only half the picture," Hegde explained. "A lot of the real insight lies in annual reports, investor presentations and conference calls, but that information is messy, inconsistent and often buried in PDFs. Our entire focus has been breaking down that unstructured data at scale."
Revolutionizing Market Intelligence with AI
The platform's AI-driven approach has already led to deep product integration with Zerodha. Today, much of Zerodha's fundamental and mutual fund data requirements are powered by Tijori's technology, creating a seamless experience for investors seeking comprehensive market intelligence.
One of Tijori's standout offerings is Tijori Alerts, which scans approximately 4,000 exchange filings daily and delivers summaries of material announcements directly to users via WhatsApp within seconds. This service covers critical developments including acquisitions, credit rating changes, and CFO exits.
Hegde emphasized how this addresses a significant gap in tracking mid-cap and micro-cap companies. "If you track a small company, news takes days to pick it up. We send relevant updates in under a minute," he stated, highlighting the platform's speed advantage.
Scaling AI Capabilities for Enterprise Growth
Tijori is currently expanding Tijori Stack, a sophisticated suite of AI-powered research tools built on 15 years of historical filings and investor presentations. Among its innovative features is the Concall Monitor, which generates complete earnings-call transcripts and AI summaries within just one minute of the call concluding.
The system also performs management "consistency checks" across past conference calls, providing investors with valuable insights into corporate leadership patterns and credibility.
Hegde stressed the critical importance of data quality in AI applications. "Clean data is the crux, 90% of people ignore that. If you feed an LLM bad documents, the output will be bad. We've focused on cleaning and structuring the most complex filings and presentations so AI can produce meaningful context," he explained.
Looking ahead, Tijori plans to launch several more focused AI modules, with enterprise use cases expected to drive the next phase of growth. Hegde noted that while some features work at retail scale, most advanced AI capabilities will be positioned for enterprise clients, reflecting the substantial computational resources required for sophisticated AI applications.
This investment marks another step in Zerodha's ongoing strategy to enhance its technological capabilities and provide superior tools for India's growing investor community.
