In his recent Mann Ki Baat radio address, Prime Minister Narendra Modi served up a special mention that has coffee enthusiasts perking up their ears. The Prime Minister spotlighted Koraput coffee from Odisha, celebrating it as a premium brew that's creating waves far beyond its tribal heartlands.
A Flavor That Captured the PM's Attention
"The coffee grown in the picturesque Koraput region of Odisha has a distinct identity and is steadily gaining recognition for its exceptional quality," PM Modi expressed with evident appreciation. His words have suddenly put this relatively unknown coffee variety on the national map, highlighting how regional specialties can become symbols of local pride and economic opportunity.
From Tribal Gardens to National Recognition
What makes Koraput coffee particularly special is its cultivation story. Grown primarily by tribal farmers using traditional, eco-friendly methods, this coffee represents the perfect blend of sustainable agriculture and premium product development. The beans thrive in the Eastern Ghats' unique microclimate, developing flavor profiles that coffee connoisseurs are beginning to notice.
Brewing Economic Transformation
PM Modi emphasized how such regional products can become powerful tools for rural economic development. "When local products gain national and international recognition, it directly benefits our farmers and artisans," he noted. The recognition comes at a crucial time when Indian single-origin coffees are beginning to make their mark on the global specialty coffee scene.
Joining India's Premium Coffee Circuit
Koraput coffee now finds itself in the company of other celebrated Indian coffee-growing regions like Araku Valley. The PM's endorsement is expected to boost visibility for this hidden gem, potentially opening up new markets for Odisha's tribal coffee growers and putting Koraput firmly on the coffee tourism map.
As coffee lovers across India now seek out this newly highlighted brew, Koraput's aromatic beans stand ready to tell their story in every cup—a story of tribal tradition, sustainable farming, and now, prime ministerial approval.
