Brooklyn Beckham has ignited fresh controversy after appearing in a new DoorDash advertisement tied to the FIFA World Cup 2026. The campaign has drawn attention because many viewers believe it trivializes his ongoing rift with his famous family. Brooklyn, the eldest son of David and Victoria Beckham, stars in two promotional videos that allude to personal issues while urging fans to engage with the brand's World Cup campaign.
Timing and Context of the Campaign
The adverts arrived months after Brooklyn publicly distanced himself from his family. His relationship with his parents has been under intense media scrutiny since his marriage to Nicola Peltz in 2022. The timing of the campaign has also raised eyebrows following recent reports involving his younger sister Harper.
Details of the DoorDash Commercials
The first DoorDash commercial was released on Monday. In the video, Brooklyn tells viewers that there is a long explanation behind why he is watching the FIFA World Cup 2026 from home. The advert ends with a message saying the situation is complicated and that more details will follow.
A second video was released on Wednesday. In that clip, Brooklyn hands over World Cup tickets to a DoorDash worker and says they should be given away to someone else and placed somewhere enjoyable. He later shared the video on Instagram and encouraged followers to search for the tickets.
Online Reactions and Criticism
The campaign quickly generated strong reactions online. Social media users were divided in their response. Some mocked the campaign and questioned why anyone would be interested in Brooklyn's World Cup plans. One fan wrote, "Why would anyone wonder why he's not in a FIFA game? It's not like anyone supporting England will miss him."
Another commented, "When you become a parent, then you will understand the pain."
A third added, "Nope. No one is wondering."
Another fan wrote, "You're watching the World Cup because of your father and his last name."
"So he profits from his family his whole life, and then he profits from feuding with them?" asked another user.
Defenders Speak Out
However, others defended him. One fan wrote, "So much hate on this post! We need more kindness."
PR Expert's Perspective
Public relations specialist Lauren Beeching criticized the advertisement and said she would have advised Brooklyn not to take part. According to Beeching, the campaign feels unusual because it appears inconsistent with the message Brooklyn shared earlier this year. She noted that he had previously expressed a desire for a quieter life focused on peace, privacy and happiness with his wife and future family.
