In the corporate world where work often takes priority over family time, a Delhi-based CEO has announced a heartwarming initiative that reminds people of the importance of staying connected to their parents. CEO Rajat Grover has introduced a 'parental perk,' where employees will receive a Rs 10,000 reimbursement for taking their parents on a three-day vacation. To make the experience truly meaningful, the trip also comes with extra paid leave, allowing employees to spend uninterrupted time with their families.
Initiative Details
Announced on May 8, 2026, the initiative was shared by Grover on Instagram, where he wrote, 'We keep saying 'one day' to the people who spent their whole lives saying 'yes' to us.' He explained that parents give their time, dreams, energy, and years without ever asking for anything in return. He suggested asking them one question: 'What's something you always wanted to do?' And then quietly make it happen.
Emotional Address
In an emotional address to his team, Grover said, 'Before I built this company, somebody woke up at 5 in the morning. Made my food. Kept the house running. So that I could spend every single minute building my dreams. We don't know how much time we have with them. Tomorrow is not promised. So if there is a place they always wanted to go, a moment they always wanted to have, this is the time. Take them. Go now. Don't wait.' He added, 'They founded our confidence. Our values. Our strength. They built us, long before we built anything.'
Public Reaction
Soon after the announcement, netizens began praising the initiative. One user wrote, 'It's rare to find people with this mindset in today's corporate world. Really good to see such initiatives.' Another user commented, 'Every organization needs to promote such culture. Great initiative!!'
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