Jena Sims delighted fans with an exclusive behind-the-scenes glimpse of her latest Sports Illustrated Swimsuit fitting as the highly anticipated launch week celebrations officially kicked off. The 37-year-old model and actress took to social media to share a video of herself trying on various swimwear looks ahead of the big event. In the clip, Sims confidently posed for the camera while wearing a small bikini, showcasing her preparation for the magazine's much-talked-about launch week.
A Peek into the Fitting Session
Sims, who is married to golf star Brooks Koepka, captioned the video with, "LAUNCH WEEK ENERGY! bts of my fitting for @si_swimsuit." The post quickly garnered attention online, with fans flooding the comments section with praise for her latest appearance. One fan wrote, "So beautiful," while another commented, "Gorgeous as ever." A third fan added, "Good lord your buns still got it." The overwhelming positive response highlights Sims' growing popularity.
Rise to Fame with Sports Illustrated
Over the past few years, Sims has become one of the most recognizable faces associated with the iconic swimsuit franchise. Her rapid ascent within the Sports Illustrated Swimsuit brand began when she was named Rookie of the Year early in her journey. Now, she is set to appear in the 2026 edition, marking her third consecutive feature in the magazine. This achievement underscores her dedication and the strong connection she has built with the brand.
Jena Sims and Brooks Koepka in the Spotlight
While many sports fans initially knew Jena Sims due to her relationship with Brooks Koepka, she has successfully carved out her own niche online. Her social media pages regularly feature travel photos, fashion content, golf moments, and swimsuit shoots that attract significant engagement from a global audience. Koepka, a multiple major champion, also draws attention during SI Swimsuit launch week, as the couple's dynamic continues to fascinate fans.
SI Swimsuit Launch Week Events
Sports Illustrated Swimsuit launch week is expected to shine a spotlight on numerous stars affiliated with the magazine. The brand has confirmed that SI Swimsuit Social Club events will take place on May 15 and 16 in New York City. These gatherings promise to bring together models, athletes, and fans, creating a buzz around the latest edition. Sims appears poised to remain at the center of the excitement, leveraging her previous achievements to stay relevant.
Continued Engagement and Future Plans
Even after achieving one of her biggest career goals with Sports Illustrated Swimsuit, Sims continues to stay active with new shoots, appearances, and online content that keeps her audience engaged. Her latest fitting video once again showcased the confidence and energy that have made her a standout name linked to the famous swimsuit edition. As launch week celebrations unfold, fans eagerly await more looks and moments from Sims during the upcoming events in New York.
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About the Author
Sehjal Gupta is a sports journalist covering US and international sports, with a specialization in the NFL. She has been writing about sports since 2025, reporting on leagues, tournaments, and athletes who shape the game. A Master’s in Management adds depth to her analysis, while her love for Hollywood movies and pop culture sparks her storytelling voice, a flair that also shapes her entertainment writing, giving it the same energy and creativity she brings to sports.
