In an exclusive interview, writer Karan Vyas revealed that actor Jim Sarbh went to great lengths to prepare for his role as Xerxes Desai, the founder of Titan. Sarbh met with current and former Titan employees to understand the company's culture and the man behind the brand. He also read extensively about Desai's life and the watch industry in India.
Preparation for the Role
Vyas stated, "Jim is a dedicated actor. He wanted to get every detail right. He spent hours with Titan employees, listening to their stories and experiences. He also devoured books and articles about Xerxes Desai and the history of Titan."
Research and Authenticity
The writer emphasized the importance of authenticity in portraying a real-life figure. "We wanted the film to be as accurate as possible. Jim's research helped bring depth to the character. He understood Desai's vision and struggles."
Karan Vyas also shared that the script underwent multiple revisions to ensure historical accuracy. The film aims to capture the journey of Titan from its inception to becoming a household name.
Upcoming Project
The project, which is yet to be titled, will shed light on the entrepreneurial spirit of Xerxes Desai. The film is expected to go on floors later this year. Jim Sarbh's portrayal is anticipated to be a highlight, given his commitment to the role.
Vyas added, "Jim's transformation for the role is remarkable. He not only looks the part but also embodies Desai's mannerisms and speech patterns. The audience will see a different side of Jim."
The film will also feature other notable actors, though their names have not been disclosed yet. The production team is leaving no stone unturned to ensure the film does justice to Desai's legacy.
Impact on Titan Brand
Titan, founded in 1984, revolutionized the Indian watch market. Xerxes Desai's leadership was instrumental in making Titan a trusted brand. The film is expected to inspire aspiring entrepreneurs and showcase the challenges of building a business in India.
Jim Sarbh's preparation for the role underscores his dedication to his craft. His meetings with Titan employees and extensive reading have equipped him to deliver a nuanced performance. The film promises to be a compelling biopic that celebrates innovation and perseverance.
