Ulka Gupta on Rejecting Fairness Ads, Facing Skin Color Bias in Bollywood
Ulka Gupta on Rejecting Fairness Ads, Facing Skin Color Bias

Ulka Gupta, known for her work in television, films, and OTT projects, has opened up about the struggles she faced in the entertainment industry due to her dark skin tone. In a throwback interview with Times of India TV, the actress revealed how rejections based on skin color impacted her childhood and career.

Early Rejections and Casting Bias

Ulka recalled seeing boards outside casting agencies that read, 'Only fair and upmarket kids needed.' She often wondered if being not fair meant she could not become an actor. She noted that dusky or dark-complexioned children were only considered for rural roles, which deeply affected her.

Father's Support

Her father constantly reminded her that she was beautiful in her own way and that being a good actor mattered more than looks. He encouraged her to focus on her craft and not let societal notions define her.

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Turning Point with 'Saat Phere'

Ulka bagged the show Saat Phere not only for her acting skills but also because of her skin tone. This role changed her perspective, as she went from being rejected to being cast specifically for her complexion. Playing the child version of a male lead boosted her confidence.

Role in 'Jhansi Ki Rani'

Her dusky skin made her perfect for the role of Jhansi Ki Rani, giving her further recognition. She worked hard on the show for nearly two years and became proud of her skin color.

Continued Challenges

Even after becoming popular, Ulka faced situations where she was replaced in ad films for reasons like being too familiar from television or having a dusky complexion. She often directly asked for the reasons, which were sometimes conveyed indirectly.

Rejecting a Fairness Cream Campaign

Ulka revealed that a popular skincare brand approached her twice for a fairness cream campaign, but she refused both times. She told them she would never work with them because they promoted wrong beauty standards that had deeply affected her childhood.

Inspiring Others

Ulka wants to inspire those struggling with similar insecurities. She credits the industry, her projects, and fan love for helping her accept herself. She urges people to understand that beauty standards are artificial and created by society.

Her journey from facing rejections to rejecting unfair beauty norms is a testament to her resilience and commitment to authenticity.

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